Stockland are giving new meaning to the word ‘spread’ in the aftermath of COVID as they spread Christmas cheer in their new campaign.
Over the past two years, people have nothing but negative connotations about the word ‘spread,’ and Stockland are tackling this in their new campaign. In the next chapter of their annual Christmas campaign, Stockland are celebrating the resilience and resourcefulness of their Retail Town Centres throughout a difficult year.
The ad features Dunder, the Reindeer from Down Under, and the Rein-bird Ibis helping Santa Claus at Christmas time.
General Manager Customer and Group Marketing at Stockland, Ben Allen said: “This campaign is a chance to reflect on and celebrate the incredible strength, creativity and resilience that Australian retailers and communities have shown throughout 2021.”
“Christmas is a magical time where people come together to experience and share joyful moments.
“We are proud to be a place where people can come to find and enjoy all kinds of Christmas Cheer, whether it is discovering something delightfully unexpected in an augmented reality experience, creating timeless memories, or ticking things off your Christmas list.”
In addition to the new ad campaign, customers can win Stockland gift cards through the launch of an augmented reality (AR) Christmas game.
Customers can scan a QR code in each centre to activate the AR experience where they are asked to help Santa find hidden presents within a scene. When players find an item they go into the draw to win a gift card valued between $500 and $1,000.
The campaign goes live on the 12th of November and will run across channels, paid social media, in-store activations, retail, out-of-home media and the AR game.
It will also feature on YouTube and Spotify.
Credits:
- Client: Stockland
- GM, Customer and Group Marketing: Ben Allen
- National Manager, Brand, Marketing Communications and Web: Georgia Thomas
- National Commercial Property Marketing Manager: Brooke Lee
- National Campaign Manager, Retail: Ametis Croft
- Regional Marketing Managers, Retail: Louise Moore and Wendy Mulligan
- Creative Agency: Host/Havas
- Production company: Mighty Nice
- Sound: Song Zu
- Media: AKQA Media
