ASX-listed property giant Stockland has appointed creative agency Tightknit Studio to bring its customer strategy and brand experience transformation to life across its portfolio.
The partnership will see Tightknit Studio conduct an enterprise-wide analysis of the customer experience, identifying moments in the customer journey and creating brand experiences that drive consumer satisfaction and business outcomes.
Tightknit Studio, a creative practice recently launched by Evan Roberts and Lee Simpson, will work across Stockland’s residential, logistics, retail and workplace divisions.
The scope of work encompasses customer journey mapping, experience design, and the creation of ideas to reinforce Stockland’s brand positioning in competitive sectors.
“At Stockland, we are always looking to enhance the customer experience right across the enterprise and partnering with Tightknit Studio helps us achieve that. Tightknit bring a unique blend of business acumen, strategic insight and strong creative pedigree to cut through the complexity and create impact,” Cherie McMahon, Stockland’s general manager, customer and marketing said.
“As a creator and curator of connected communities in Australia, Stockland is an organisation having a positive impact on some of Australia’s biggest challenges from ageing population to robust supply chains, to sustainability. The opportunity to enhance customer experiences while strengthening the brand’s position is both a privilege and a significant responsibility,” Tightknit co-founder Lee Simpson added.
