Initiative has announced the appointment of media strategist and commentator Sérgio Brodsky to the newly-created role of head of strategy for Melbourne.
Brodsky joins Initiative from Starcom Melbourne, where he worked as its strategy director. He has also previously worked as the worldwide strategist for WPP’s brand consultancy, Brand Union, in London.
Brodsky is also an internationally published author, columnist and speaker. He started his career as an intellectual property lawyer in his native Brazil, and holds an MBA in global brand strategy and innovation.
Tristan Burrell, chief strategy officer at Initiative Australia, said: “We’re focusing very strongly on the Melbourne market and looking forward to having Sergio’s creative and strategic thinking working with our clients and agency teams.
“He’s truly a first-class professional with broad experience in many aspects of media communications.”
Commenting on his new role, Brodsky said: “I am very grateful to Starcom and the opportunities it has provided, but also incredibly excited with my move to Initiative.
“People are the secret sauce of success, and after meeting with Tristan Burrell and Australia CEO Mel Fein, I have no doubt that Initiative is well set up to game-change the industry and positively impact the brands it serves.”
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