Starcom Melbourne Picks Up Home Timber and Hardware Group

Starcom Melbourne Picks Up Home Timber and Hardware Group
SHARE
THIS



Starcom Melbourne has announced it has picked up the Home Timber and Hardware Group media account from Dentsu Aegis without a pitch.

Home Timber and Hardware was acquired by Metcash in 2016, driving the creation of the Independent Hardware Group within Metcash, charged with leading the Home Timber and Hardware Group and Mitre 10 brands.

Starcom Melbourne managing director Peter Toone (pictured above) said: “To be able to work with not one but two leading hardware brands is a rare opportunity, and one we are very excited to be able to fulfil.

“Both Mitre 10 and Home Timber and Hardware have a strong track record in building their brands and giving them a unique role in Australia’s hardware landscape.”

Starcom Australia CEO Toby Barbour added: “We’ve been fortunate enough to work with the Metcash group for over a decade, giving us a deep insight into their business and category – experience we look forward to applying to the Home Timber and Hardware business.”

Karen Fahey, general manager of marketing at Independent Hardware Group, said: “We’ve had a great relationship with the Melbourne team for a number of years, and are looking forward to extending the relationship further.

“As Australia’s leading independent home improvement and hardware wholesaler to the industry, the quality of our partners is paramount.”

The win continues positive momentum for Starcom Melbourne, having won MYOB, Metricon Homes, Fiat Chrysler and Ego Pharmaceuticals within the past 12 months.

Please login with linkedin to comment

Home Timber and Hardware Home Timber and Hardware Group Starcom Melbourne

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine