Starcom Melbourne Picks Up Home Timber and Hardware Group

Starcom Melbourne Picks Up Home Timber and Hardware Group
SHARE
THIS



Starcom Melbourne has announced it has picked up the Home Timber and Hardware Group media account from Dentsu Aegis without a pitch.

Home Timber and Hardware was acquired by Metcash in 2016, driving the creation of the Independent Hardware Group within Metcash, charged with leading the Home Timber and Hardware Group and Mitre 10 brands.

Starcom Melbourne managing director Peter Toone (pictured above) said: “To be able to work with not one but two leading hardware brands is a rare opportunity, and one we are very excited to be able to fulfil.

“Both Mitre 10 and Home Timber and Hardware have a strong track record in building their brands and giving them a unique role in Australia’s hardware landscape.”

Starcom Australia CEO Toby Barbour added: “We’ve been fortunate enough to work with the Metcash group for over a decade, giving us a deep insight into their business and category – experience we look forward to applying to the Home Timber and Hardware business.”

Karen Fahey, general manager of marketing at Independent Hardware Group, said: “We’ve had a great relationship with the Melbourne team for a number of years, and are looking forward to extending the relationship further.

“As Australia’s leading independent home improvement and hardware wholesaler to the industry, the quality of our partners is paramount.”

The win continues positive momentum for Starcom Melbourne, having won MYOB, Metricon Homes, Fiat Chrysler and Ego Pharmaceuticals within the past 12 months.

Please login with linkedin to comment

Home Timber and Hardware Home Timber and Hardware Group Starcom Melbourne

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]