Starcom Brisbane has hosted its inaugural Starcom Challenge event in conjunction with Queensland University of Technology (QUT), where 10 students responded to a live brief as part of the agency’s commitment to nurturing young talent.
The all-day event, held on Friday at Starcom, was the first ever event of its type hosted by a media agency. Starcom has built on its existing relationship with QUT to give students the opportunity to work within an agency for a day.
The 10 students, working in four teams, were given a brief from client Footlocker for its ‘Back to School’ campaign with workshops helping students to interpret the brief and mentors advising teams how to respond with a media strategy and recommendations. Starcom staff judged the entries.
The winning team of Jessica Pokorski and Jasmine Hurt (main picture) will have lunch with Starcom general manager Caleb Watson, where they have the chance to learn about working in the media industry.
“Starcom Brisbane already has a strong relationship with QUT, with our staff lecturing and tutoring there and through our internship program each semester. However, we wanted to build on that relationship with a fun and challenging experience for students,” Watson said.
“The responses to the Footlocker brief from the teams of students were very impressive and demonstrated some great ideas, which made choosing a winner very challenging. I’d like to congratulate all the students and look forward to an informative lunch with the winners.”
Louise Kelly, the subject coordinator for Advertising and IMC at QUT, said: “The Starcom Challenge is a wonderful initiative that provides our students with the opportunity for some hands-on experience in a media agency with real-world mentors, along with the challenges that come with working in teams and creating ideas under pressure.”
One of the participating students said: “I loved how the Starcom Challenge gave us a great insight into agency land and how media agencies tackle a brief.”
Watson said the Starcom Challenge was such a success that it will now become an annual event.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]