Starcom Brisbane has hosted its inaugural Starcom Challenge event in conjunction with Queensland University of Technology (QUT), where 10 students responded to a live brief as part of the agency’s commitment to nurturing young talent.
The all-day event, held on Friday at Starcom, was the first ever event of its type hosted by a media agency. Starcom has built on its existing relationship with QUT to give students the opportunity to work within an agency for a day.
The 10 students, working in four teams, were given a brief from client Footlocker for its ‘Back to School’ campaign with workshops helping students to interpret the brief and mentors advising teams how to respond with a media strategy and recommendations. Starcom staff judged the entries.
The winning team of Jessica Pokorski and Jasmine Hurt (main picture) will have lunch with Starcom general manager Caleb Watson, where they have the chance to learn about working in the media industry.
“Starcom Brisbane already has a strong relationship with QUT, with our staff lecturing and tutoring there and through our internship program each semester. However, we wanted to build on that relationship with a fun and challenging experience for students,” Watson said.
“The responses to the Footlocker brief from the teams of students were very impressive and demonstrated some great ideas, which made choosing a winner very challenging. I’d like to congratulate all the students and look forward to an informative lunch with the winners.”
Louise Kelly, the subject coordinator for Advertising and IMC at QUT, said: “The Starcom Challenge is a wonderful initiative that provides our students with the opportunity for some hands-on experience in a media agency with real-world mentors, along with the challenges that come with working in teams and creating ideas under pressure.”
One of the participating students said: “I loved how the Starcom Challenge gave us a great insight into agency land and how media agencies tackle a brief.”
Watson said the Starcom Challenge was such a success that it will now become an annual event.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]