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Reading: Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
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B&T > Campaigns > Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
Campaigns

Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens

Staff Writers
Published on: 9th July 2020 at 9:16 AM
Staff Writers
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US candymaker Starburst has launched its first “vertically shaped candy” and to support the release it’s also unveiled a new campaign that it describes as “best viewed vertically”.

According to the Mars-owned lolly maker, most of its customers (who are probably all under the age of 15) view ads solely on their smartphones and typically always vertically.

Playing on the theme, it’s just launched a fun new spot called “Even more vertical” that looks rather odd unless you flip your phone sideways.

The ad’s the work of DDB Chicago and shows people experiencing weird gravitational effects while in a hair salon, but when the screen is tilted 90 degrees, it becomes obvious that the video is meant to be viewed vertically.

Check out the sugary fun below:

https://youtu.be/vNpkBfFMers

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TAGGED: Ad campaigns, DDB, starburst
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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