Australian investment platform Stake has launched its new campaign, ‘Find Your Flow,’ via 72andSunny. For Aussies looking to get ahead, this campaign spotlights how Stake addresses the complexity that comes with investing in international markets.
The campaign follows Stake’s ‘Onwards’ brand platform launched in 2024.
“We know our customers feel that hesitation when it comes to taking on the world’s biggest market, and Stake exists to empower them to take that next step. The age of investing platforms offering access alone is over. Customers are looking for an experience that takes them beyond the door, gives them a sense of confidence and ultimately forms part of their ‘investor’ identity. That’s what Stake was intentionally designed for, not just to give Aussies access to Wall Street, but to ensure that every step of the way feels easy, intuitive, and built for their flow,” James Healey, head of marketing at Stake, said.
Tapping Revolver director Leilani Croucher, the campaign acknowledges that investing can feel good, and be effortless. Visuals of an investor moving through a custom built, miniature New York City set, Stake positions itself as the ‘helping hands’ and demonstrates a clear path for them in the Big Apple.
“The reality is, most people feel intimidated by the idea of investing on Wall Street. Our brief was to show how Stake addresses that emotional friction and highlight their promise: we have cleared the path so you can focus on the opportunity,” Alexandra Nel, executive strategy director at 72andSunny said.
“This media strategy is built to match the ambition of the creative. We are leaning into high-impact, high-fame moments, like the highly anticipated Ashes series on Channel 7, while leveraging the data capabilities of Connected TV and premium Out-of-Home sites to build around key entry points for the category. This allows us to cut through the noise at scale, ensuring the message of ‘effortless investing’ reaches and resonates with our ambitious audience, turning brand momentum directly into customer action,” Cameron Roberts, director at Fourteen10, added.
Credits:
Creative Agency: 72andSunny
Production Company: Revolver
Director: Leilani Croucher, Revolver
Media Agency: Fourteen10
Client: Stake
Chief Customer Officer: Bryan Wilmot
Head of Marketing: James Healey
Creative Lead: Leandro CP
Product Marketing Managers: Sam Ryan and Andrew Leung
Graphic Designer: James Milbank
Senior Manager: India Jennings
