Website-building software Squarespace has announced Squarespace Refresh, an annual release of new product features and updates to customers to build businesses and transact online.
Squarespace says that it is specifically looking to help creators monetise “during inflation” with the new tools which cover everything from video monetisation to cross-channel selling.
“Creating Squarespace Refresh represents a great way for us to showcase the incredible progress we have made over the past year,” said Anthony Casalena, Squarespace’s founder and CEO.
“From delivering Unbreakable Creativity in web design with the launch of Fluid Engine and our limited edition template with Björk, to introducing new dynamic monetization capabilities, we are excited to launch these powerful and creative tools to help anyone express their ideas and succeed online.”
Users will be able to natively host video content on Squarespace’s video pages, letting anyone turn their expertise into income by selling membership access to gated video content. New updates include asset protection tools, in-player video paywalls, and the ability to manage subscriptions with a new digital product composer and inventory panel.
Through a partnership with Printful, Squarespace has created a seamless experience to start selling products with no overheads. Custom Merch powers production, shipping and fulfilment so you can focus on running your business. There are also new ways for creators to connect their product inventory to Facebook, Instagram, Google, and YouTube.
New features including product reviews, display related items in customer carts, and pay-as-you-go checkout options should help creators increase their sales. Merchants can streamline shipping with a new order status page for customers, USPS shipping label purchasing and printing through Squarespace, and local pickup options.
Plus, a new Fluid Engine allows users to build websites with a drag-and-drop editor. Björk even gave it a go for her personal site and new album, Fossora, which inspired a limited edition template collaboration between the musician and Squarespace.
Unfold is a new video-first, all-in-one platform to create trend-setting content for social media in minutes. Updates include exclusive templates for TikTok and Instagram Reels, and the ability to create, sell, and promote digital collectibles.
“Today’s entrepreneurs have done a great job of capturing an audience, but they are finding it increasingly challenging to convert their followings into a sustainable business,” said Paul Gubbay, chief product officer at Squarespace.
“With our latest tools, Squarespace combines a clear path to monetisation with our world class design, enabling entrepreneurs to experiment with new revenue streams and turn their craft, skills or expertise into their livelihood.”
