As training for the 2025 season enters its second week and NRL in Vegas looms, the Rugby League sponsorships are coming in hot and, as always, B&T is all over the latest news.
Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world.
Let’s dive in – or kick-off, if you will!
PAMA x Wests Tigers
The Wests Tigers have revealed a three-year partnership extension with local development and construction company PAMA, which will now feature prominently on the sternum of the NRL playing jersey.
This expanded agreement marks a significant increase in PAMA’s support, building on its role as the front-of-shorts sponsor for the past two seasons.
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PAMA Chief Executive Danny Tahan, who has maintained a close relationship with the Wests Tigers for over 25 years, emphasised the synergy between the club and his family-owned business. “The values of the Wests Tigers and PAMA are very closely aligned, and we’re proud to deepen our partnership with a club that means so much to us,” Tahan said.
“Community, family and excellence are fundamental to our business, and these core values are also shared by Wests Tigers,” said Tahan.
“Like the Tigers, we place importance in giving back to our community, and this sponsorship is very much about doing that”.
“We believe that being actively involved in the communities where we work and live is essential.
“We have felt immensely valued by Wests Tigers over the past two years, and we are delighted to increase our level of commitment.”
Wests Tigers Senior Partnerships Executive John Skandalis has welcomed PAMA’s upgraded investment. “When a sponsor chooses to increase their involvement, it shows the partnership is working well,” said Skandalis.
“We’re really pleased to now have PAMA on our jersey, and we look forward to building on this relationship over the next few years.”
Remara x St George Illawarra Dragons
The St George Illawarra Dragons are proud to announce investment firm Remara as the official investment partner of the club.
Under a three-year agreement, Remara will feature on the sternum of the Dragons’ NRL and NRLW jerseys for the 2025, 2026, and 2027 seasons.
As a leading Australian investment firm managing over $1.7 billion in assets, Remara provides investors with access to tailored funds and coinvests alongside its clients to ensure a strong alignment of interests.
Dragons CEO Ryan Webb expressed his enthusiasm about the partnership, saying: “It is a first for the Dragons and we are part of a select few in the NRL to have an investment firm join as an apparel sponsor which shows our position as a trusted brand in the community and NRL”.
“We’ve got a very loyal multi-generational member base and we are conscious of working with partners that resonate with their values and the way they communicate with them.”
Head Coach Shane Flanagan also welcomed the partnership, stating: “We are really pleased to have Remara join as sternum partner and official investment firm of the Dragons”.
“Their motto ‘Out to Perform’ aligns with what we are out to achieve in 2025 and beyond”.
Remara Managing Partner Andrew McVeigh shared his excitement for the collaboration: “The Dragons have a large and passionate fan base, which helped make our decision easy.
“We are excited with the position of the club and the leadership that has been shown from the board and senior executives through to the head coach, coaching staff and playing group.
“For Remara the alignment with the Dragons works perfectly: Remara is out to perform in everything we do, offering investment products and service levels that outperform peers in the market”.
Pilot x Cronulla Sharks
Pilot has extended its major partnership with the Cronulla Sharks‘ for a further two seasons, landing a spot as the NRL team’s jersey sternum sponsor from 2025.
The online men’s health platform joined forces with the Sharks in 2022 and previously featured on the NRL playing shorts.
Launched in 2019, Pilot has supported over 200,000 Aussie men, allowing access to trusted healthcare practitioners to treat physical and sexual health without any stigma.
With advances in evidence-backed treatment and the growing knowledge of support in this space, there’s still a long way to go:
- 1 in 3 Australian men experience ED
- 7 in 10 Australian men are either overweight or obese
- 30% of Australian men live in rural/regional areas and struggle to access the right level of care
- 71% of Aussie men avoid consultations for intimate health concerns with many citing embarrassment as an issue.
In the hopes of sparking conversations and dismantling the taboo nature of these health areas, several Sharks players have appeared in memorable TV advertisements for Pilot.
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“We’re proud to extend our partnership with Pilot and further our impact in the men’s health space, where it’s vital to continue breaking down barriers and encouraging open conversations,” Sharks CEO Dino Mezzatesta said.
“It’s exciting to have a strong, value-driven brand like Pilot fill such a prominent space on the sternum of our NRL jersey. We’re also extremely grateful to PointsBet, who have held that distinction for the past five years and will continue to support the Sharks.
“We anticipate many more successes with Pilot on and off the field.”
“Pilot’s partnership with the Sharks over the past couple of years has been a lot of fun. We’re proud to upgrade our support of the club and are keen to watch them take on the competition in the 2025 season,” said Tim Doyle, Pilot CEO.
Gold Industry Group x Netball WA
Netball WA has extended its longstanding partnership with the Gold Industry Group, Australia’s leading gold mining body, which has pledged its largest-ever investment in women’s sport. The new three-year agreement exceeds $6 million in funding.
This renewed partnership more than doubles the Gold Industry Group’s existing support for Netball WA, West Coast Fever, and Glass Jar Australia. As part of the agreement, the Gold Industry Group will remain the Principal Partner of Netball WA and take on a joint Principal Partner role with West Coast Fever.
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“Netball continues to be the number one female participation sport in the state. Netball is a unifying force in WA, it strengthens our communities and we strongly believe it deserves our support,” said Gold Industry Group chair Kelly Carter.
The partnership is supported by the Gold Industry Group’s funding members, including Northern Star Resources, AngloGold Ashanti Australia, Gold Fields, Ramelius Resources, Gold Road Resources, Bellevue Gold, and The Perth Mint.
“The gold industry operates in WA’s regional centres, particularly Kalgoorlie, and if there is a sport that brings people together like no other, it’s netball. Strengthening this sport helps strengthen our regional communities, which is important for everyone in WA,” said Carter.
“Netball WA, West Coast Fever and Glass Jar Australia are thrilled to be able to continue our strong partnership with the Gold Industry Group for a further three years,” said Netball WA Group chief executive officer Simone Hansen.
“Since 2019, the Gold Industry Group and its funding members have helped netball in this State thrive from the grassroots right up to the elite level. We cannot wait to continue building on our partnership so the dreams and objectives of both gold mining and netball are achieved.
“The WA Netball Community has built a strong and lasting relationship with the Gold Sector. Together, we’re working to support and uplift communities and build connections that will endure for generations.
“Netball is full of passionate and pioneering people and we work really hard to break down barriers and encourage players from all backgrounds and abilities to participate in our great sport.
“Netball is a game that everyone can play and we want to give everyone that opportunity which is made possible through partnerships such as this one with the Gold Industry Group.”
Dooleys x Swimming Australia
Swimming NSW has unveiled a two-year sponsorship agreement with DOOLEYS, a prominent Sydney-based social club, which includes naming rights to three annual Metropolitan Championship events. This partnership underscores a shared commitment to fostering athletic excellence and community engagement.
A standout feature of the arrangement is its inclusion of a dedicated multi-class event, designed to support para-athletes and enhance resources for those striving toward Paralympic success. This emphasis on inclusivity reflects both organizations’ dedication to providing opportunities for athletes of all abilities.
DOOLEYS members will enjoy exclusive perks, including free spectator entry to the events it sponsors while Swimming NSW members gain access to DOOLEYS’ top-tier dining and gym facilities located at Lidcombe and the Regent St Pavilion in Regents Park.
“DOOLEYS’ commitment to fostering community spirit aligns perfectly with our vision to create opportunities for athletes of all abilities to succeed,” said Swimming NSW CEO Kirsten Thomson. “We are excited to bring this partnership to life and look forward to engaging our membership with all that DOOLEYS has to offer”.
The sponsorship provides DOOLEYS with significant visibility, featuring big-screen advertisements, poolside banners, and a robust presence on social media during Swimming NSW events. Both partners emphasize that the agreement will enrich the experience for participants and their families, fostering a stronger sense of community both in and out of the competition arena.
The partnership will debut at the Junior Metropolitan Championships, scheduled for November 23-24, marking the first event under the new banner.
