Sportsbet has unveiled a blossomed Spring Racing Carnival campaign that shines a spotlight on the colourful characters of a day at the races, all united by one thing: the Sportsbet app.
“Spring Racing season is finally here—and with it comes a few eccentric characters to the track. From those who live and breathe racing, to those who are just there for the hors d’oeuvres, c-list celebrities and ‘farshun’… everyone has their own approach,” said Sportsbet creative director Callan McKean.
“But the one thing they can all agree on during Spring is using the Sportsbet App—fast, easy to use and stacked with a host of new and existing products that make punting the easiest part of Spring Carnival.”
Directed by Matt Weston and produced by Palomina, the campaign captures the colour, chaos and comedy of race day in true Sportsbet style.
“Getting the call to return to the track is always a treat. This year’s batch of wild and eccentric character moments feels like Sportsbet at their strongest, and with Palomina in the saddle, I know we’re always on a winner,” said Weston.
Credits:
Client/Creative: Sportsbet
Chief Marketing Officer: Mark Migliorini
GM Brand, Advertising & Content: Kathy Schokman
Head of Brand, Advertising & PR: Yuta Kobayashi
Brand Manager: Allison Tall
Campaign Manager: Tayla Petty & Adelle Drover
Executive Creative Director: Rambo Goraya
Creative Director: Callan McKean
Senior Creatives: Shaun Conroy, Nick Weller & John Pantzopoulos
Creative Producer: Olivia Stewart
Director: Matt Weston
Brand Producer: Rachel Gilkison
Production Producer: Kate Merrin
Director of Photography: Simon Walsh
Production Designer: Lucinda Thomson
Costume Designer: Fior Lemke
Hair & Make Up Designer: Lin Parups
Casting: Northside Casting
Offline Editor: Michael Houlahan @ The Institute of Post
Online Editor / VFX: Eugene Richards @ Parallel Post
Motion Producer: Eliza Matengu
Motion Animator: Kris Dollman
Colourist: Martin Greer
Sound Design: Bang Bang Studios
