Ahead of the Bledisloe Cup, Naked Communications has worked with Sportsbet to give the All Blacks a proper Aussie welcome – with sheep.
Sportsbet and Naked enlisted the help of over five hundred sheep to send the All Blacks a special message, celebrating their arrival in Australia for the Bledisloe Cup.
With the help of Shepherdstown farmer Brian Burke and 360kg of strategically placed oats, the surprisingly literate sheep definitely got the message across.
“We want to give the All Black’s a proper Aussie welcome ahead of the Bledisloe, one they could relate to anyway! We’ve never been sheepish about having a bit of cheeky fun,” said sportsbet.com.au’s Communications Manager Will Byrne. “Ewe can’t beat a bit of banter,” added Jon Burden.
