Multiple Industry sources have confirmed that the music festival Splendour In The Grass will not go ahead in 2024.
The news comes despite a superstar line-up that includes Australian and international guests, including Kylie Minogue, Fontaines D.C., and G Flip.
The iconic festival was due to light up North Byron Parklands from Friday, July 19th, to Sunday, July 21st, and tickets were due to go on sale tomorrow.
The festival recovered well last year after the now-infamous Splendour in the Mud debacle, which saw thousands of fans struggle with a torrential downpour at the 2022 event.
There was a notable drop in attendees at last year’s festival, with 40,000 music fans descending on the Bryon Bay Parklands, down from 50,000 the year prior. Despite the drop in attendees from last year Kristy Rosser, founder and managing director, Secret Sounds Connect and senior vice president, marketing solutions and client services at Live Nation ANZ, told B&T last year that it was still a “strong result” and they expected more people to return next year (2024).
Triple J, Spotify, TikTok, and Optus have been announced as sponsors for the event presented by Secret Sounds. Secret Sounds Connect, the commercial rights, experiential, and creative services agency for entertainment giant Live Nation, is responsible for guiding brands through research and planning for their activations.
Away from the three stages, last year, attendees were able to sample brand activations from some of Splendour’s longstanding partners — Red Bull, Smirnoff, Byron Bay Brewery, Rimmel, Mumm and Platypus — as well as newer faces Garnier, Modibodi and Casamigos Tequila.
Some were simple but effective. Casamigos, for example, had a well-appointed bar serving up very quaffable tequila-based cocktails.
Others were a bit more involved. Rimmel had a London bus offering makeovers, and Modibodi had “life-changing loos” for the first 150 guests every day. Byron Bay Brewery had a full-scale beer garden with games and a stage for smaller, intimate (but still rowdy) sets from local bands. As one would expect, Red Bull pushed the boat out with a replica airport departures lounge serving as a secret late-night dancing spot.
B&T has contacted the festival for comment and will update this article as more information becomes available.
