Special PR has appointed Jessica McColl as its new head of brand experience.
Bringing over two decades of creative and experiential expertise, McColl will lead the agency’s experiential division, working with an impressive roster of clients, including Moët Hennessy, Tourism New Zealand, Restaurant Brands, and Jaguar Land Rover.
Special PR managing director Kelly Grindle highlighted the agency’s recent shift toward immersive, brand-led experiences that forge deeper consumer connections.
“In many ways, it feels like I have come full circle – I supported Special on brand experiences and activations over a decade ago, supporting on campaigns like ‘Play The Bridge’ for 2Degrees and Smirnoff Night Projects. Now I’m thrilled to build a robust brand experience and activation offering working alongside the existing team and suppliers,” said McColl.
Her appointment marks a strategic move for Special PR as it continues to push the boundaries of experiential marketing, cementing its reputation as a leader in the space.