An ad showing the pesky side of husbands for pest control brand AllPest has won the Gold Siren for best radio ad of the year.
The ad was created by Matt Dickson, creative solutions director at Southern Cross Austereo Perth, and also took out the Silver Siren in the Radio Campaign category. It focuses on back and forth banter between a husband and wife, and the annoying things the husband can do.
The Sirens celebrated the best in the business in The Rocks in Sydney last night, with Chasers Andrew Hansen and Chris Taylor hosting.
Where previously the Sirens had been a sit-down breakfast, the award ceremony opted for an evening of drinks and canapes to give the awards new life.
Of Dickson’s winning entry, Joan Warner, CEO of Commercial Radio Australia, said: “The creative bar at the Siren Awards is lifted every year. Matt Dickson’s very funny winning entry is a testament to the outstanding creative talent that is flourishing within radio networks. The extremely high quality of entries demonstrates the wide appeal of good radio advertising.”
Siren Awards judge Marty Braine, from Brainestorm Digital Productions, added: “The ‘We Don’t Do Husbands’ campaign is a compellingly funny demonstration of relationship dynamics that millions of people can relate to. It’s deceptively simple and a lovely performance.”
The Gold Siren and the runner-up Silver Siren winners, across the Craft, Single Ad and Radio Campaign categories, were selected from hundreds of entries over five rounds of judging throughout 2014-15. They were judged by the Siren Council, comprised of creative directors and producers from a number of ad agencies and studios throughout Australia.
See the full list of winners below.
2015 Siren Award winners
Siren Awards 2015 Overall Category Winner (Gold Siren)
(also winner of the Silver Siren: Radio Campaign)
Southern Cross Austereo, Perth
“We Don’t Do Husbands,” Allpest
Siren Awards 2015 Single Category Winner (Silver Siren)
Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green
“Women in Engineering,” Curtin University
Siren Awards 2015 Campaign Category Winner (Silver Siren)
Southern Cross Austereo, Perth
“We Don’t Do Husbands,” Allpest
Siren Awards 2015 Craft Category (Silver Siren)
Paul Le Couteur
Flagstaff Studios, Melbourne
“Ball of Fire,” Tennis Australia / The Australian Open
Siren Awards 2015 Client Award
Matt Arbon & Alex Davidson
Workshop Australia, Sydney
“Spot The Difference,” Mindhealthconnect
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