South Sydney Announces New Cryptocurrency Partnership With Swyftx

South Sydney Announces New Cryptocurrency Partnership With Swyftx
B&T Magazine
Edited by B&T Magazine



Australian owned and operated cryptocurrency exchange, Swyftx has inked a three-year partnership with NRL club South Sydney to be their inaugural crypto partner.

The Rabbitohs announcement comes just one month after Swyftx’s historic unveiling as the NRL’s exclusive crypto partner.

Swyftx has committed to sponsoring the “pride of the league” Rabbitohs for a three-year period which will see the brand leverage a combination of on-field signage, digital advertising, and on-field activations to engage Rabbitohs fans and the wider NRL fanbase.

South Sydney have one of the NRL’s largest supporter bases, with more than 30,000 committed members.

Swyftx CEO Ryan Parsons said the partnership provides Swyftx with a significant opportunity to better engage NRL fans and is proud to have aligned themselves with a team that has a storied 114-year history.

“When selecting a football club, we quickly identified South Sydney with such a rich history as an NRL club and community organisation as our pick of the bunch,” said Parsons.

“From iconic players such as Clive Churchill and John Sattler to now Cody Walker and Cameron Murray, few Australian sporting clubs are as recognisable as the cardinal and myrtle of South Sydney.

“The Rabbitohs have always appealed to a diverse range of demographics embodying a true cross-section of the Australian identity, and that inclusive nature aligns so closely with what we’re about at Swyftx.

“We’re really looking forward to the partnership and introducing Rabbitohs fans to both Swyftx and crypto, a truly transformational technology.”

Rabbitohs CEO Blake Solly said the Swyftx partnership was a unique opportunity for the club.

“We pride ourselves on being a club that looks outside the square, a club that is willing to try new things and adopt new approaches to business,” he added.

“Owning and trading cryptocurrency is certainly a big part of the new digital economy, and we are excited to partner with Swyftx for the next three seasons.

“Swyftx have quickly established themselves as a leader in the cryptocurrency exchange field here in Australia and they have shown an appetite for getting behind sporting clubs and organisations.

“We’re all excited about this partnership and we look forward to working with Ryan and his team over at least the next three years.”

As with the NRL, the Rabbitohs have brought on Swyftx as their inaugural and exclusive crypto partner.




Please login with linkedin to comment

south sydney rabbitohs Swyftx

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.