Sorrell’s S4 Acquires Italian Content Marketing Agency Miyagi

Sorrell’s S4 Acquires Italian Content Marketing Agency Miyagi

S4Capital has announced that Miyagi, leading creative content marketing agency – integrating strategy, creativity and production – is merging with Media.Monks to form S4Capital’s content practice in Italy. The merger adds to the existing content, data and digital media capabilities in Italy, Europe’s fourth largest advertising market.

Miyagi was founded in 2013 by five partners Francesco Bragonzi, Francesco Menichini, Tommaso Marucchi, Felice Arborea and Giuseppe Azzone. Specialising in end-to-end digital experience content strategy, design and production, Miyagi now numbers 70 experts in Milan working on clients such as Campari Group, Danone, Luxottica, Red Bull and Xiaomi.

S4 CEO Sir Martin Sorrell said, “We are delighted to welcome Francesco, Tommaso, Felice, Giuseppe and Francesco to Media.Monks and S4Capital. We look forward to developing an even stronger Content, practice in Italy to complement our Data&Digital Media practice and form a base for Technology services, building on the impressive success Miyagi has already had and broadening our base in Western Continental Europe.”

“Miyagi significantly expands our Content practice in Italy giving us deeper creative, production and social capabilities which we can put to work immediately for our Italian clients. Besides that, Miyagi’s work and management team looks a lot like Media.Monks a few years back, and we got along since the first moment we met. With close to 100 Monks in the Italian market, and a clear focus on digital creative craft I believe we will accomplish great things together,’’ said Victor Knaap, CEO Media.Monks EMEA, and S4Capital Executive Director.

Francesco Bragonzi, chairman and co-founder of Miyagi added: “On behalf of the partners we are excited to be joining Media.Monks and we look forward to taking their disruptive model to the next level here in Italy. Becoming part of a company that shares the same vision that we’ve followed since the beginning was a unique and unmissable opportunity for us and we can’t wait to start this incredible new adventure and to share this new path with our clients. We also can’t forget who made this possible and we really want to share the excitement of this moment with our employees who have made this possible and who will be first in line on this new ride.”

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