We Are Social, social media marketing agency, and Roadshow Films have partnered with the boys from Mighty Car Mods (MCM), an independent automotive series, to create a four-part socially led ‘Mod Max’ feature-length video series.
The video series documents the MCM boys creating a Mad Max: Fury Road inspired ride fit for the post apocalyptic world. Crowdsourcing design suggestions for the car from the audience, ‘Mod Max’ encouraged fans to participate in the process, creating a truly interactive experience. As the project evolved, tens of thousands of fans and influencers submitted their design ideas, created and shared content based on the fusion of Mad Max: Fury Road and the Mod Max experience.
According to Colin Fairley, senior account director, We Are Social: “We knew that our audience were strong automotive fans and by tapping into their opinionated social behaviour we were able bring the post apocalyptic world of Mad Max: Fury Road into popular culture via an epic interactive car build with the MCM boys.”
Moog, one of the boys from Mighty Car Mods, added: “The Mod Max build has been one of the most successful series we’ve ever done. We’ve had hundreds of thousands of people from all over the world hanging out each week for the next instalment, adding comments, making memes and sharing the videos. The whole thing has been incredible”
Rob Moore, deputy marketing director of Roadshow Films says “We are very excited to work with We Are Social on this project because we place enormous value on the importance of authenticity and – next to George Miller – nothing says automotive mayhem like Mighty Car Mods”.
Credentials
We Are Social:
Creative Director: Oz Dean
Strategy Director: Luke Ryan
Senior Account Director: Colin Fairley
Account Manager: Tom Neal
Senior Research and Insights analyst: Dhanuj Selvaraj
Designer: Ray Phan
Roadshow:
Deputy Director of Marketing: Rob Moore
