We Are Social Reveals New ECD And Head Of Strategy As Part Of Leadership Team Refresh

We Are Social Reveals New ECD And Head Of Strategy As Part Of Leadership Team Refresh

Socially-led creative agency We Are Social has hired Edu Pou as its new executive creative director and Gerry Cyron as its new head of strategy.

They join managing director Suzie Shaw and the 50-strong Sydney team, as they continue to invest in world-class talent to support the growing client base.

New to the Australian market, Edu has worked for some of the world’s most creative companies in advertising, innovation and entertainment, including Wieden+Kennedy, Crispin Porter + Bogusky, The Barbarian Group, and Here Be Dragons.

Edu has worked with brands such as Nike, Audi, Heineken, Coca-Cola, and Electronic Arts, always finding new, innovative ways to solve their business problems, thanks to visionary ideas spanning from traditional ATL to fully interactive VR and AR experiences.

Some of his most notable work includes the Etihad Airways’ 360-degree virtual reality film ‘Reimagine’, starring Nicole Kidman, and more recently the Cannes Lion Gold winning series ‘Dispatch’ by Edward Robles, which premiered at the Venice Film Festival 2017 and was selected at Sundance 2018.

In his 20-year career, Edu has won over 100 awards at major international shows, including One Show, CLIO, New York Festivals, Effies, and Cannes Lions, including a Cannes Grand Prix. He has also served on the jury of the most prestigious advertising award shows around the world and spoken at leading industry conferences.

Edu will be leading the development of We Are Social’s creative function, working alongside a team of editors, copywriters, art directors, videographers, photographers and designers, delivering groundbreaking social-first ideas.

Former Loud head of planning and innovation, Gerry Cyron has also joined the agency as head of strategy.

Gerry is an extremely experienced and well-respected strategy leader, having held leadership positions at Clemenger BBDO, JWT, BMF and Ogilvy & Mather, where he picked up a Cannes Effectiveness Lion for Coca-Cola’s ‘Share a Coke’ campaign.

His work has been recognised and awarded in most of the major festivals, including Effies, Cannes, D&AD, One Show, Clio, AWARDS, and many others. The Won Report named him the 2nd most awarded Planning Director in the world.

Gerry will be leading We Are Social’s research & insights and strategy team, bringing his wealth of experience in uncovering social and cultural insights that drive powerful and effective ideas.

Shaw says, “With Edu and Gerry joining our leadership line-up, we’re adding two world-class thinkers with exceedingly strong expertise in creativity, innovation and effectiveness. This is the beginning of We Are Social’s most exciting chapter in Australia so far and I can’t wait to see what we can do.”

Pou says “Social is a democratic and expressive playground where everyone’s invited, brands included. They just need to embrace its dynamic and fertile nature. They just need to be creative. That’s why I’m so excited about joining Suzie’s team, especially now that Gerry is also onboard. Nobody’s better equipped than We Are Social to partner with good brands and connect with their audiences through creativity.”

Cyron comments, “Humans, we are social beings, both online and offline. We connect over the things that are important to us and our peers; things we value. And that’s rarely marketing jargon and messages. That’s why I am absolutely delighted to have joined We Are Social, a socially-led creative agency that is packed not only with bright, brilliant, and culturally-attuned humans but with a client base like Netflix, Samsung and Activision who get the significance of communities, culture, creativity and meaningful conversations. With Edu on board and the rest of the fabulous team, I believe we can take social thinking to the next level and deliver social currency to our current and future clients.”




Please login with linkedin to comment

ECD We Are Social

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]