How Social Media Reacted To Ten’s Bachelor In Paradise
Ten’s new reality romp, Bachelor In Paradise, isn’t exactly killing it in the ratings, pulling just 656,000 viewers last night for its second episode.
Although, it does appear to be faring a bit better on social media, if data from social media insights firm Meltwater proves anything.
As expected, most of the social conversations centred around contestants Jake, Tara, Davey and Brett. However, Laurina’s date card brought Blake back into the limelight after their muddy date, taking the medal for pash number two.
The second episode took a slight dive in social conversations last night. Many people were asking for Apollo, while others questioned the state of Michael’s singlet game. There was an eight per cent decrease in social conversations compared to Sunday’s premiere.
Social media coverage peaked at more than 1900 mentions on the night of the first rose ceremony across Facebook, Instagram, Twitter, YouTube and online blogs.
When it comes to the show’s villain, Brett Moore, his alliance with Tara and his supposed relationship off-Island with Stephanie Boulton did not sit well with Australian viewers.
If and when Steph arrives, she will have some questions that need answering. Not even Tara could save her from this one.
What will happen between Flo and Jake, after she admitted making the wrong decision in the next episode preview? Will Lisa and Luke finally get romancing? Will Jarrod bring a pot plant? Will the producers become the next contestants on the island?
Latest News
New Zealand’s Favourite Ad Revealed
Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]
Google Pays “Undisclosed Sum” For Amateur iPhone Shot Of A Seagull Eating A Chip For Latest Campaign
An amateur photographer has landed herself a tidy little windfall after tech giant Google bought an image she snapped on her iPhone a decade ago to use in its latest ad campaign. British woman Hannah Huxford snapped a photo of a seagull eating a chip on her phone way back in 2011 when she was […]
It’s Time To Refocus Customer Experience In The Era Of Risk
In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]
After 12 Months Of Lockdown, NSW Youngbloods Return With First Event Of 2021
Judging by this Youngblood industry event, adland's relationship with the booze industry appears as rock solid as ever.
Influencer Exposed For Faking Business-class Flight
A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]
“I Won’t Come To Your Workplace & Start F@cking With You!” TV Reporter Unloads On Hecklers During Live Cross
One of the many tribulations of a live TV report has to be members of the public trying to get their heads on the telly to the chagrin of the reporter and crew. Well, British telly hack Callum Watkinson was having none of it when he found himself on the end of some unwanted attention […]
A Naked Shane Jacobson Saves Water For Sydney Water
Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]
Aussie Eco-soap Company ‘Single Use Ain’t Sexy’ Makes Big Debut With Crowdfunding Campaign
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Visit Sunshine Coast Hires New Head Of Marketing
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
“You’re All Creeps!” Hunky Channel Seven TV Reporter Inundated With Female Admirers (But Are The Comments Kosher?)
This poses the serious question: should only attractive people appear on TV? And it's an unequivocal 'yes' from B&T.
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
Nike Misspells Own Name In Embarrassing Sneaker Mix-up
Nike's just one of those brands that never seems to put a foot wrong. So this cock-up's a wonderfully refreshing change.
Kyle Sandilands Reveals He Turned Down $1.4 Million To Appear On 10’s ‘I’m A Celeb…’
To be on 'I'm a Celeb...', it seems you only need to know, have slept with or lived on the same street as a celebrity.
Hinge And Uber Combine To Help Connect Single Dog Owners
Apparently a dog is one of the best things to add to your dating profile. Well, apart from a mansion and a Ferrari.
REMINDER: Entry Deadline For Women In Media Awards Is Fast-Approaching!
Female? Work in media & advertising? Is your work often considered "the boss" or "the bee's knees"? Enter here & pronto.
Visa Announces Natalie Lockwood As New APAC Marketing VP
Do you own four maxed-out Visa cards? You could blame Natalie Lockwood or you could blame internet shopping & Uber Eats.
Liberal Politician Threatens To Sue The Chaser
It appears you can be sued for making jokes about politicians. Hence why B&T has refrained from making any jokes here.
Sydney Swans Raise Bowel Cancer Awareness Alongside The Jodi Lee Foundation
Nothing says "bowel health" like a diet of fresh fruit & veggies. Sadly, however, that doesn't include lychee daiquiris.
Ampol Launches Fundraising Campaign With The Smith Family
Great to see a petrochemical company with a good heart. Helps distract from all that "global warming" press, doesn't it?
Fashion Brands P.E Nation And Camilla Called Out After Wheelchair Runway Fail
It wouldn't be a Fashion Week without controversy. This time, however, it's nothing to do with everybody not eating.
Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
Once again, toilet paper is hogging the headlines. And if COVID's given us anything marvellous, it's given us that.
BWS Brings Convenience To Aussies Via M&C Saatchi Sydney & Dentsu
Here's some terrific new work for BWS. Still, let's be honest, even if it was godawful we'd still shop there regardless.
Thursday TV Wrap: Seven Romps Home On The Back Of The AFL
It was all Origin on Wednesday, but it was all AFL last night. That said, Origin had The Veronicas & better fireworks.
JCDecaux Announces New Partnership With Bush Heritage Australia
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Pedestrian Launches Talent Recruitment Program Aimed At Young People From Underrepresented Communities
Here's a top initiative from the team at Pedestrian. It's that good, it deserves a fruit basket or bonus ab-roller.
Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
Gamers Challenged To Train With The US Marine Corps In New Work From Wunderman Thompson
New campaign sets out to prove that gamers aren't all nerdy addicts with poor diets and possible homicidal tendencies.
Make Your CX Stand Out From The Competition
It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.
