Fast fashion brand PrettyLittleThing has landed itself in hot water again over its attempts at inclusive advertising.
Working with British influencer Lucy Sleight, who was born with achondroplasia dwarfism, the brand posted a social ad showing Sleight in one of its outfits which was too long at first but then shortened to fit Sleight’s 127 cm frame.
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Users slapped back at the brand, saying:
“Make an adaptive clothing line suitable for little people 😖 she’s super creative but remember that is because she HAS to be! Inclusion is more than check marks.”
And:
“Jesus, wtf is this kind of advertising is this? How did ANYONE sign off on this??”
Sleight had previously told Lincolnshire Live that she spends almost $200 per month on getting her clothes tailored to fit by a seamstress after finding that the children’s clothes that would fit make her look, well, like a child.
“I shouldn’t have to settle for the clothes I don’t like. I may be smaller but I’m a lady – I have a ladies body. You can wear what you want as long as you are happy. I love wearing clothes. Disability doesn’t define you. I’m Lucy. Not Lucy the dwarf. I’m just a normal person,” she said.
