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Reading: Broken Ankles Star In Slightly Painful Yet Witty Powerade Campaign
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B&T > Campaigns > Broken Ankles Star In Slightly Painful Yet Witty Powerade Campaign
Campaigns

Broken Ankles Star In Slightly Painful Yet Witty Powerade Campaign

Staff Writers
Published on: 14th March 2018 at 10:58 AM
Staff Writers
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People falling down and breaking their ankles doesn’t seem like a whole heap of fun, however, it’s the premise of a witty new spot for sports drink maker Powerade out of the US.

The 30-second spot was made by acclaimed US agency Wieden+Kennedy Portland and is, coincidentally enough, titled “ankles”.

In the ad, we find an ageing store owner reminiscing back to his younger basketball playing days and want he could’ve done on the court if only he’d had a Powerade.

The ads are set to run during “March Madness”, a 68-team national college basketball tournament. A spokesperson for the brand saying the campaign “will build on Powerade’s deep roots in sports, utilising hyperbole and humour to give powerful sporting moments even more power.”

Anyway, check out the amusing if slightly painful ad below:

https://www.youtube.com/watch?v=s8k_lD0LIuI

 

 

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TAGGED: Ad campaigns, Powerade, Wieden+Kennedy
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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