Snap Inc. has unveiled its first global campaign with a focus on celebrating friendships.
The campaign highlights how dozens of pairs of friends across the globe use Snapchat to keep in touch.
Created by Snap’s in-house creative team alongside Brooklyn-based agency SpecialGuest, the campaign will run across TV, out-of-home and a variety of digital assets.
To find the friends to feature in the campaign, Snap looked at over 1,000 Snapchat users and narrowed down the pairs based on their story, as well as the diversity of location and backstory.
The series has been uploaded to Snap’s Youtube channel.
The campaign, which has already begun rolling out, will be featured in the likes of Australia, Brazil, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Spain, the United Kingdom and the United States.
Snap has already placed quotes about friendship from famous figures across various OOH, print and digital media channels.
Snap’s campaign follows a strong second quarter which saw the social media platform increase its daily active users from 190 million to 203 million. Its revenue also increased to $388 million ($AU564m) for a 48 per cent year-over-year increase.