Snapchat Teams Up With Virgil Abloh’s Off-White To Launch AR Face Masks

Snapchat Teams Up With Virgil Abloh’s Off-White To Launch AR Face Masks
B&T Magazine
By B&T Magazine
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After Off–White’s SS21 face mask collection sold out in record time last year, Snapchat and Virgil have recreated three iconic Off–White face masks using Snap’s AR.

Drawing inspiration from the physical collection,  the Lenses have been developed as an engaging and creative way to encourage Snapchatters around the world to continue wearing protective face coverings.

Snapchatters also have the opportunity to add the Off–White face masks to their Bitmojis and can purchase the masks IRL on Off—White.com.

With this collaboration, Off–White joins the likes of Gucci, Levis, Ralph Lauren and the Jordan Brand as the latest in-demand fashion brand using Snapchat’s digital technology to allow consumers to try-on and engage with their brands through AR and Bitmoji.

Working with Off–White’s creator Virgil Abloh also sees the extension of Snap X Artist partnerships. So far, Snap has teamed up with international renowned artists Damien Hirst, Christian Marclay, Alex Israel and Harmony Korine to demonstrate how digital and physical worlds can come together using AR technology.

How to access the Bitmoji x Off–White Face Masks:

  1. Open Snapchat

  2. Tap on your Profile in the top-left corner

  3. Under ‘Bitmoji,’ tap ‘Select Selfie’ to choose an Off–White face mask

On Snap X Artists:

  • In the past two + years, we’ve partnered with several artists who have helped illustrate the magic of how the digital and the physical worlds can come together.

  • We partner with those who share a passion for creativity and immersive storytelling. We have similar sensibilities and a shared DNA – we’re all driven by innovation and seek to create new things every day.

  • Through a shared creative vision, our technology brings their art to new audiences, allowing their audiences to step inside new worlds.

  • Snap celebrates creativity through technology with these artist collaborations. And in turn, everyday, we want to support our Snapchatter community with tools for their own self expression and creativity.

  • We approach these projects with a few principles in mind:

    • Accessibility: It’s important to us that the public can see and experience this work. Our Cannes Lions and Art Basel exhibits were all open to the public.

    • Interactivity: They must be engaging and defy expectations.

    • Reciprocity: We explore relationships where both sides are pushing boundaries. For the artists, they’re exploring new tools and concepts, and for Snap, we’re pushing the limits of our technology to bring their visions to life.

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