Snapchat Teams Up With Virgil Abloh’s Off-White To Launch AR Face Masks

Snapchat Teams Up With Virgil Abloh’s Off-White To Launch AR Face Masks
SHARE
THIS



After OffWhite’s SS21 face mask collection sold out in record time last year, Snapchat and Virgil have recreated three iconic OffWhite face masks using Snap’s AR.

Drawing inspiration from the physical collection,  the Lenses have been developed as an engaging and creative way to encourage Snapchatters around the world to continue wearing protective face coverings.

Snapchatters also have the opportunity to add the OffWhite face masks to their Bitmojis and can purchase the masks IRL on OffWhite.com.

With this collaboration, OffWhite joins the likes of Gucci, Levis, Ralph Lauren and the Jordan Brand as the latest in-demand fashion brand using Snapchat’s digital technology to allow consumers to try-on and engage with their brands through AR and Bitmoji.

Working with OffWhite’s creator Virgil Abloh also sees the extension of Snap X Artist partnerships. So far, Snap has teamed up with international renowned artists Damien Hirst, Christian Marclay, Alex Israel and Harmony Korine to demonstrate how digital and physical worlds can come together using AR technology.

How to access the Bitmoji x OffWhite Face Masks:

  1. Open Snapchat

  2. Tap on your Profile in the top-left corner

  3. Under ‘Bitmoji,’ tap ‘Select Selfie’ to choose an OffWhite face mask

On Snap X Artists:

  • In the past two + years, we’ve partnered with several artists who have helped illustrate the magic of how the digital and the physical worlds can come together.

  • We partner with those who share a passion for creativity and immersive storytelling. We have similar sensibilities and a shared DNA – we’re all driven by innovation and seek to create new things every day.

  • Through a shared creative vision, our technology brings their art to new audiences, allowing their audiences to step inside new worlds.

  • Snap celebrates creativity through technology with these artist collaborations. And in turn, everyday, we want to support our Snapchatter community with tools for their own self expression and creativity.

  • We approach these projects with a few principles in mind:

    • Accessibility: It’s important to us that the public can see and experience this work. Our Cannes Lions and Art Basel exhibits were all open to the public.

    • Interactivity: They must be engaging and defy expectations.

    • Reciprocity: We explore relationships where both sides are pushing boundaries. For the artists, they’re exploring new tools and concepts, and for Snap, we’re pushing the limits of our technology to bring their visions to life.

Please login with linkedin to comment

Snapchat

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]