Snapchat Debuts Global AR Lens Creator With Aussie Agencies

Snapchat Debuts Global AR Lens Creator With Aussie Agencies
SHARE
THIS



Snapchat has launched a ‘Lens Creative Partners’ program, which will connect brands with augmented reality (AR) expert lens creators.

To launch the program, Snapchat has partnered with a slew of Aussie agencies, including TBWA\Melbourne, VMLY&R and Clemenger.

The program certifies over 30 creators, from large agencies to smaller expert AR shops, to talented individuals who’ve been building interactive AR Lenses for Snap since the launch of Lens Studio.

In total, Snapchat expects to onboard more than 100 creators over the next several months.

The idea behind the program is to give brands easy access to expert AR ad creators, no matter their budget, brand, or regional location.

According to the social media app, one in three of the 186 million daily active users play with AR Lenses on the app per day, averaging three minutes of play time each, which adds up to 500 years of daily AR play time on the app.

To date, over 250,000 Lenses have been submitted by Snapchat’s community through the tool.

Lenses for advertisers were introduced in early 2016, and millions of users began choosing to play with brand campaigns that turned cups into animated faces, such as McDonald’s summer campaign.

As per the app, lenses can impact and accelerate awareness or sales for a brand, product, film as the average user plays with a Lens for 10 to 15 seconds, and can then send that fun Snap to their friends.

Please login with linkedin to comment

Clemenger lenses Snapchat TBWA\Melbourne VMLY&R

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]