Smith’s Campaign Celebrates Sports Fans And Chip Eating

Smith’s Campaign Celebrates Sports Fans And Chip Eating

New Smith’s chips campaign celebrates the unsung heroes of sport – the fans – letting punters find out which kind of fan they are.

The “Smith’s – For All Fans” campaign, will include TVC, print, outdoor and digital executions. The campaign, by Clemenger BBDO Sydney, featuring Smith’s spokesman, Stephen Curry, celebrates how much we Aussies’ love our sport.

Malcolm Caldwell, creative director at Clemenger BBDO Sydney, said: “Smith’s potato chips have been a part of the fabric of Aussies lives for decades with families and friends enjoying them while watching sport. This campaign is a fun look at the many different types of sports fans out there and their love of the country’s favourite chip”.

Marketing director of Smith’s, Jenni Dill, said:  “Smith’s is for all fans, and our new campaign is one of the most engaging pieces of communication yet developed for Australia’s much loved chip brand – Smith’s.”


Clemenger BBDO Sydney

Malcolm Caldwell – Creative Director

Ian Broekhuizen – Creative Director

Nick Bonney – Senior Art Director

Denny Handlin – Senior Copywriter

Graham Alvarez – Senior Strategy Planner

Jill Cummins – Strategy Planner

Jo Howlett – Senior Producer

Jasmina Krnjetin – Group Account Director

Ryan Corlett – Account Director

Tom McManus – Account Executive

Rachel McEwen – Account Coordinator



Senior Marketing Director – Jenni Dill

Senior Marketing Manager – Sheri Juchau

Brand Manager – Kimberly Pettet

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