Fairfax Media’s Traveller, the popular Saturday section in The Sydney Morning Herald and The Age, celebrates its 10th anniversary in its compact format in September.
To mark the milestone, on September 2, Traveller is published for the first time as a special glossy, magazine-style edition. This builds on Fairfax Media’s commitment to high quality print editions that deliver premium environments for advertisers, as evidenced by the recent glossy edition of men’s premium lifestyle magazine, Executive Style, and weekend lifestyle magazine, Good Weekend.
The gloss edition of Traveller also launches the title’s biggest ever reader competition, with four trips for two worth nearly $70,000, thanks to 10th anniversary partners APT, Bunnik Tours, Collette, MyHolidayCentre.com.au and Scenic.
The competition runs throughout the month with prizes including European cruises and a five-star luxury Fiji holiday.
“We would like to thank our partners for their continued support in Traveller. Our gloss edition for the 10th anniversary is just the beginning of the content innovation we have planned for the year ahead,” says Jodie Smith, brand and audience director for Fairfax’s Life Media.
In digital, Traveller.com.au also celebrates its third anniversary this month. Since launching as Australia’s premier site for travel inspiration, advice and news in 2014, Traveller.com.au has grown to become the largest travel publishing site in the country, with more than 35,000 articles online.
More than one million Australians now visit the site every month, with audiencenumbers hitting a new record in July. The site has continued to expand into new platforms, most recently with the award-nominated Flight of Fancy podcast, hosted by Traveller columnist Ben Groundwater.
The 48-page edition names the “10 destinations of the decade”, as voted by Traveller’s editors and writers along with our loyal and well-travelled readers. This special edition also features a host of other great reading reflecting on the last decade of travel.
“The 10th anniversary of Traveller coincides with a time when the number of overseas trips taken by Australians each year has more than doubled in the past decade to more than nine million,” says Anthony Dennis, editor of Traveller.
“Australians can rightly rank themselves among the world’s most prodigious and enthusiastic travellers. And Traveller has been there right through this period every step of the step of the way, providing insights, information and inspiration for our readers.”
The anniversary content continues throughout September, with themed Traveller cover stories and editions. This includes the 25 tours that will everyone should try and take in their lifetimes (September 9), why there’s a luxury holiday experience for every budget (September 16), and the “Futures edition”, looking at the next 10 years of travel (September 23).
On September 30, the 10th anniversary content concludes with a comprehensive celebration of cruising which leads into more expert cruise content to highlight “Plan a Cruise Month” throughout October.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]