Fairfax Media’s The Sydney Morning Herald and The Age have launched a new brand campaign featuring several high profile journalists expressing their dedication to independent, quality journalism.
The campaign focuses on the importance of independent journalism and uses the brands’ positioning “Independent. Always.” and the tag line “Our passion for truth means you always know what’s really going on.”
The brand campaign will include print, cinema, outdoor, radio, digital and social media executions and a microsite featuring the journalists’ films at smh.com.au/independentalways and theage.com.au/independentalways.
In one of the ads, The Sydney Morning Herald Walkley-award winning investigative journalist Kate McClymont says: “There will always be evil, and it’s our job not to turn away.” In another, The Age’s investigative team Nick McKenzie and Richard Baker said: “We shine a light in dark places.”
Other journalists featured in the first phase of the campaign include Peter FitzSimons, Caroline Wilson, Adele Ferguson, John Silvester, Terry Durack, Amber Robinson, Ardyn Bernoth, Anthony Dennis, Jo Tovey and Andrew Webster.
Fairfax Media’s Australian publishing media director consumer marketing Vicki Aristidopoulos said: “Our readers are independent thinkers. They don’t want to be told what to think. They like to be presented with quality, balanced journalism that lets them make up their own minds about all the things that matter: big journalistic investigations, sport, food reviews, culture and art.
“This new campaign reinforces the strong position we hold in independent, quality journalism and that’s why we have an engaged audience of 7.15 million people across all out platforms.”
Fairfax Media director of news media and business media Sean Aylmer said: “Having no agenda, other than to tell the truth, is what unites our newsrooms. Being fair, balanced and up-front with our readers in all that we do is what drives our journalists every day. It’s our common purpose. We’re not afraid to speak plainly about uncomfortable truths that others choose to ignore. Equally, if we make mistakes we take seriously our duty to our readers to admit when we have got things wrong. It’s all about trust.”
The Australian Influencer Marketing Council (AiMCO) has today announced popular Australian content creators, Alright Hey and Starr McGowan, will host the 2023 AiMCO Awards, with platinum sponsor TikTok for Business. Lead image: Alright Hey & Starr McGowan The annual awards, which are set to be held at Sydney’s Doltone House on February 29, recognise the […]
Woolworths CEO Brad Banducci (pictured) has announced that he will be retiring from the company as the company is embroiled in a row over price-gouging and his very public spat with ABC Four Corners reporter Angus Grigg. Amidst the chaos, Woolworths announced group net profits for the first half of the 2024 financial year of $929 […]
A new campaign from Australia’s number one sports nutrition brand, Musashi, captures the emotion, intensity and self-reflection on GAME DAY, featuring some of the country’s most exciting, emerging sporting talent. Devised by leading independent agency JOY, the campaign creative is inspired by the power of the moment just before an athlete steps out onto the […]
Picture this. A freshly baked, deliciously gooey and irresistible 8-in-1 giant vanilla cookie, served warm. Now imagine a delectable drizzle of hazelnut spread, NUTELLA on top. No further imagination is needed as Pizza Hut has launched its brand-new Loaded Cookie with NUTELLA this Thursday, 22nd February, set to become an Aussie favourite in their 270 […]
Social Soup has announced the appointment of Jess Hope to the newly created role of head of growth and Innovation, effective immediately. Lead image: L-R – Sharyn Smith and Jess Hope With over 15 years of social, creative and content marketing experience, Jess has spent her career immersed in entertainment, music, publishing and advertising. Having […]
The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]
Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]
Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]
In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]
Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]