The Buy Now, Pay Later provider with longer and more flexible payment terms, has launched a new brand campaign in Australia.
‘Smarter payments for grown up purchases’ launches today, with a multi-faceted campaign that will run across social, streaming, PR and influencers throughout October and November.
The campaign aims to differentiate Openpay from other BNPL services by showing how Openpay can help consumers finance their needs, as well as their wants. Openpay provides a smarter payment solution to help people manage their cashflow and ultimately, ‘do life’ better.
The campaign will run across Facebook, Instagram and Spotify and introduce consumers to Openpay’s Buy Now, Pay Smarter proposition through a series of ads demonstrating that what you dreamed of as a kid, isn’t necessarily the reality of life as an adult – whether it’s getting your car serviced, an unexpected vet bill or a new washing machine for your first home.
View this post on Instagram
As a kid, you dream about all of the amazing things you’ll be spending your cash on when you grow up, but as adults, we often have to make more responsible decisions about our money. That’s where we come in; by helping to make the grown up purchases like a new dryer or a new pair of glasses easy and attractive. #paysmarter #openpay
Openpay partners with over 2,000 merchants and growing across a diverse range of industries including dental, veterinary, automotive, home & garden, sport memberships, and education as well as consumer fashion and lifestyle.
Openpay CMO Georgina Whalley said: “We’re on a mission to change the way people pay, for the better. Our unique focus on helping consumers pay for the things they need and want across all aspects of their life, is something we want to shout about. This witty campaign marks the beginning of that narrative with consumers, and we couldn’t be more excited.”
Openpay also offers consumers longer and more flexible payment terms with transparent fees and zero interest. Plans from 2 to 24 months can be paid back in weekly or fortnightly instalments.
Keep Left Creative Director, Blair Kimber said Openpay’s brand personality lent itself well to a light-hearted campaign that revealed in adulthood’s mundane glory. “Being an adult can suck at times. We wanted to lean into these everyday life-moments and show how Openpay can make help you find satisfaction and joy in those grown-up purchases.”
This is Keep Left’s first campaign for Openpay after being appointed as creative partner and PR agency of record in Australia, following an extensive pitch process.
Creative & PR: Keep Left
Media: Atomic 212
Creative Director: Blair Kimber
Art Director: Helen Neville
Copywriter: Ruby Gill
Digital Design: Giorgia Fichera
Design: Maddi Sheehan
Client Services Director: Jessica Williams
Performance Director: Taylor Suen
Paid Social Media Manager: Elise Pektuzun
Performance Executive: Evan Elphanus
PR & influencer
Group Account Director: Mandy Caplan
Digital Account Manager: Bronte Howard
Account Manager: Melanie Campbell
Please login with linkedin to commentopenpay
Your ABC has you covered in 2022 with world-class dramas, exciting kids’ content, engaging documentaries, entertaining comedies and some reality with a difference. There really is something on offer for everyone from the very young to the very young at heart. Just because ABC is waiting to celebrate it’s 90th birthday doesn’t mean we can’t […]
The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]
BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]
Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]
A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]
Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]
The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]