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Reading: Skittles Recolours Archival LGBTQIA+ Photographs In ‘Recolour The Rainbow’ Campaign For Pride
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B&T > Marketing > Skittles Recolours Archival LGBTQIA+ Photographs In ‘Recolour The Rainbow’ Campaign For Pride
Marketing

Skittles Recolours Archival LGBTQIA+ Photographs In ‘Recolour The Rainbow’ Campaign For Pride

Staff Writers
Published on: 30th June 2021 at 11:24 AM
Edited by Staff Writers
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In a new campaign for Pride month, Skittles and Adam&EveDDB have created ‘Recolour the Rainbow’, a campaign which adds colour to historic LGBTQIA+ photos.

The campaign was created with assistance from Switchboard, Queer Britain and Gay Times, and sees four photographs restored to full colour.

The images include the 1971 Homosexual Liberation Entrance protest in London’s Trafalgar Square, the 1985 Lesbian Power March – which features noted activist Femi Otitoju, as well as images from New York and San Francisco in the 70s.

Skittles is also calling for customers to help “fill the gaps in the LGBTQ+ archive”.

The project, in collaboration with Queer Britain, encourages people to submit black and white pictures of historic Prides to be recoloured and included in the organisation’s archive.

Pictures can be submitted at recolourtherainbow.co.uk

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TAGGED: Pride Month, Skittles
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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