Independent Sydney-based strategic customer experience agency Six Black Pens has been engaged by Australia’s biggest digital property settlement exchange network PEXA.
The appointment comes as PEXA plans a major push into the Queensland property conveyancing market.
The agency is leading the creative campaign driving awareness of PEXA among property lawyers, real estate agents, developers and consumers in urban and regional areas, across digital, print and out of home.
Six Black Pens (featured image) is a mighty force in the financial services and large corporate sectors, working closely with big-brand banks and other financial institutions, as well as complex corporates including NAB, MLC, TCorp, SEEK and Essential Energy.
The team specialises in ‘making the complex beautiful’ through smart brand work, intelligent creative, thoughtful communications, high-impact content on a large scale and customer strategies and journeys.
Founder and creative director Oli Vickery said the agency was delighted to have been given a chance to demonstrate its expertise for an organisation set to play a critical role in Australia’s economy.
Vickery added: “Our business is based on taking the time to truly understand the business problems we’re trying to solve and then delivering cut-through, targeted communications that deliver strong results.”
PEXA was formed in 2010 by the Council of Australian Governments (COAG) to deliver a single, national e-conveyancing solution to the property industry. PEXA hopes to bring more Queensland lawyers onto the digital conveyancing platform by demonstrating the benefits of the online system.
PEXA executive manager, marketing, Nerida Power said: “We were impressed by the team’s understanding of the complex B2B environment we operate in and the opportunity we have to transform conveyancing in QLD.
“We’re really excited to be working with them on this major new campaign.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]