Nike has a new ad off the back of the Olympics, and it’s got everyone’s new favourite gymnast Simone Biles front and centre. Cleaning up at the recent Rio Games, Biles nabbed herself four gold medals and is bound to be the face of a whole bunch of sporting brands before you know it.
Now Nike has snapped her up, along with the likes of tennis superstar Serena Williams, gymnast Gabby Douglas, basketball star Elena Della Donne, sprinter Allyson Felix, soccer player Alex Morgan and many more.
The 40-second spot is called ‘Unlimited Pursuit’ and you can check it out here:
https://youtu.be/SmLpiHDuLSE
“Recovering from setbacks, losses and injury, rising from obscurity and destroying obstacles to claim victory, they command the spotlight and inspire Nike to innovate to match their strength and their dreams,” a Nike press release reads.
The Nike “Unlimited” — Just Do It campaign includes the “Unlimited Will” film, “Unlimited Courage” film, “Unlimited You” film, “Unlimited Youth“ film and the company’s recent series of athlete shorts. The campaign hails both the everyday and champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.
