Signal, the global cross-channel marketing tech firm, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of customer data.
“Marketers’ ability to deliver true one-on-one marketing is limited to their ability to identify customers across channels and devices and unify fragmented engagement data,” said Mike Sands, Signal’s CEO. “Signal’s Unified Customer View solution enables marketers to understand the entire cross-channel customer journey and puts ownership of first-party data back in their hands where it belongs. Signal gives brands complete flexibility to call the shots in leveraging matched profiles, wherever and however they want.”
“Signal’s patented technology was expressly built for the realities of cross-channel, cross-device marketing,” said Warren Billington, managing director Australia, New Zealand and South East Asia. “It is the only solution on the market both globally and here in Australia that provides marketers with a universal data layer, continuously merging online, mobile and offline data at the customer level. It has the dual advantage of enabling marketers to build rich, accurate profiles with a data set that they own and control, whilst allowing easy activation with current and future technology providers. It offers a phenomenal opportunity for marketers to create real value across the enterprise.”
Global advertisers are already using the solution, including Kraft Foods Group.
“The ability to view the customer through a single lens enables critical measurement, optimisation, efficiency and personalised use cases,” said Jason Niemi, associate director – marketing information systems at Kraft Foods Group. “Signal Fuse is helping empower us to understand the panoramic customer journey.”
With Signal’s solution, marketers can drive broad insights and power key cross-channel use cases, including measurement/attribution, media targeting, content personalisation and ad message customisation. The solution streamlines and simplifies data gathering and offers an improvement on existing “single view” solutions by delivering the following benefits:
- A true 360-degree view of the customer journey spanning the range of online and offline channels and touchpoints: web, mobile apps, email, ads, CRM systems, point of sale and more.
- A portable, unified data set that clients own, control and can utilise with any technology or vendor across the ecosystem.
- An always-on identity solution via a 24/7 data stream delivered to any measurement or activation endpoint.
- Customer-level matching for complete, accurate insights.
- Ability to take action on profiles in real time across measurement, activation and media channels.
The solution leverages the following capabilities of the Signal Fuse Open Data Platform:
- Enterprise Data Layer – Collects 100 per cent of a brand’s customer engagement data across channels and devices in real-time and aggregates it into a centralised hub.
- Enterprise Identity Layer – Matches fragmented consumer profiles.
- Real-time Data Availability – Lets marketers easily distribute their data in real-time to any desired analytics, marketing, or media endpoint.
“Signal’s patented technology was expressly built for the realities of cross-channel, cross-device marketing,” said Marc Kiven, founder and chief revenue officer. “Our Fuse platform empowers marketers to overcome technology integration barriers. Only Fuse provides marketers with a universal data layer that is the key to building rich, accurate profiles through a unified data set that they own and will create value across the enterprise.”
Please login with linkedin to comment
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]