Shopper Media Group Joins The OMA & MOVE

Shopper Media Group Joins The OMA & MOVE
SHARE
THIS



Shopper Media are the latest member to join the Outdoor Media Association (OMA) and MOVE (Measurement of Outdoor Visibility and Exposure).

Shopper Media is a fast-growing offline media company that has a network of digital Out of Home (OOH) advertising panels in over 400 shopping centres nationwide.

(Left to right): Ed Couche, COO, Shopper Media; Charmaine Moldrich, CEO, OMA;
and Ben Walker, CEO, Shopper Media.

“We are excited to come on board as members of the OMA. We have joined the association to demonstrate Shopper Media’s passion and commitment to driving growth in retail Out of Home. Our membership signals our desire to drive greater transparency and the utilisation of MOVE’s audience measurement currency enables us to provide unsurpassed clarity and service to our agencies and clients. On a more personal note, I am a huge advocate of growing the OOH channel and believe joining the OMA has benefits across the board, a rising tide floats all boats,” said Ben Walker, CEO, Shopper Media.

“It is great to have new companies like Shopper Media join us at this crucial and early stage of the development of MOVE 2.0. The new knowledge and energy they bring will be valuable as we evolve our audience measurement currency. Ultimately, MOVE is the gold standard in OOH audience measurement from which advertisers will trade our signs. We are focussed on transparency and saliency and are committed to representing the industry as a whole,” said Charmaine Moldrich, CEO, OMA.

In January, the OMA announced it was upgrading the industry’s audience measurement system MOVE for the digital age. The new system will measure the impact of digital signs and cover all OOH formats, locations and environments nationally, with the capability to report on seasonal and monthly variations. Development of the new system has commenced and is expected to launch
in 2023.

Today’s announcement takes the total OMA membership to 32, following the addition of AdFlow, AOSCo, Think Outdoor and TOM earlier this year.

“It is great to see more OOH companies joining the association which helps add new voices, energy and diversity to the sector,” concluded Moldrich.

OMA members fall into three categories — media display companies (media owners), non-media display companies (those who provide services to the media owners) and asset owners (those who own the property where OOH advertising stands).

Please login with linkedin to comment

move OMA Shopper Media Group

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]