The Seven Network today announced that it has commissioned Ultimate Tag from Endemol Shine Australia (ESA), to air on Channel 7 in 2021.
Ultimate Tag is an epic tournament of tag to find Australia’s ultimate taggers. It takes the universally known game of tag and elevates it to a level and scale never before seen.
This fresh and unmissable new series will have the nation cheering on as everyday Australians try to evade elite Pro Taggers in what can only be described as the fastest game on Earth.
The high-octane physical competition follows competitors who must vault, dodge, tumble and dive their way through epic three-dimensional moving courses with one simple goal: “Don’t get caught”.
As competitors progress through the series they are challenged to take on even more extreme courses to earn a place in a final heart-pounding end game where both a male and female champion will be crowned winners.
Commenting on the commission, Seven’s Network Programming Director, Angus Ross, said: “This is part of our tent pole strategy that delivers epic entertainment to all audiences. We’re excited to be partnering with Endemol Shine Australia to bring Ultimate Tag, a dynamic new format, to Australia next year. Endemol Shine are the masters of supercharging shows to massive success in Australia, and with Ultimate Tag we know they will deliver a great show that our viewers will love, just as they have done with Big Brother this year.
“We can’t wait to bring Ultimate Tag to our audience next year and continue our content led growth story that has reestablished Seven as the place for brands to reach key demographics.”
Mark Fennessy, CEO, Endemol Shine Australia, said: “It’s the fastest and most intense competition ever seen – a supersized family game that just became a sport. Everyday Runners must avoid our professional Taggers – a mischievous group of highly skilled freerunners, parkour artists and elite athletes. It moves at a frightening speed that delivers momentary thrills, surprising victories and startling defeats. Ultimate Tag is blockbuster family entertainment at its pulsating best – the Ultimate Test on the Ultimate Playground.”
Originally created by event entertainment specialists Znak & Co, Ultimate Tag’s launch on FOX marks broadcast’s highest-rated unscripted Summer debut in three years and FOX’s highest-rated and most-watched unscripted Summer debut in eight years. Casting for Ultimate Tag is open now at ultimatetagcasting.com.au with more details to be announced at Seven’s 2021 Upfronts later this year.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]