Seven Appoints Indie Creative Agency Emotive To Reshape Broadcaster’s Brand

Published on: 10th August 2023 at 12:36 PM

Alison Mitchell 1

2 Min Read

Seven Network has appointed independent creative agency Emotive to work with its in-house marketing and creative teams.

Emotive’s appointment is an important step in the reshaping and evolution of the Seven brand. The agency’s strategy and creative teams will work closely with Seven’s marketing and creative departments.

Seven’s Mel Hopkins & Emotive CEO Simon Joyce

Seven’s Melissa Hopkins, chief marketing and audience officer, said: “I’ve known Simon and the Emotive team for years and I’m very excited to tap their expertise and talent to help reset the Seven brand, in partnership with our great marketing and creative people.”

Simon Joyce, founder and CEO at Emotive, added: “We really value the relationship we’ve built with Mel during her time at Optus and are excited to see what we can achieve together with Seven. It’s an iconic brand which holds a special place in the hearts of Australians, and we feel incredibly privileged to be partnering at a time where there is such strong ambition for growth and transformation.”

The partnership has commenced, with Emotive’s first campaign for the new season of The Voice rolling out across out of home and digital channels in conjunction with an on-air promo created by Seven’s creative team.

The announcement comes hot on the heels of Emotive announcing four new clients in Investment NSW, HUB24, Elizabeth Arden, and Jockey; and sees Seven join a roster including Optus, Google and Audible.

TAGGED: Seven Network

By Alison Mitchell 1

I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.