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Reading: Serena Williams Stars As Wonder Woman, John McEnroe Stars As John McEnroe In Crazy New Campaign
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B&T > Campaigns > Serena Williams Stars As Wonder Woman, John McEnroe Stars As John McEnroe In Crazy New Campaign
Campaigns

Serena Williams Stars As Wonder Woman, John McEnroe Stars As John McEnroe In Crazy New Campaign

Staff Writers
Published on: 31st August 2021 at 10:14 AM
Staff Writers
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The incredible Serena Williams might be drawing the curtain on her illustrious tennis career; however, it appears there’s still plenty of pay cheques to be had in adland.

Fresh from recently – and arguably strangely – appearing in a spot for Subway, Williams is back fronting a new ad for US streaming service DirecTV and, better still, she’s morphed into none other than Wonder Woman.

The ad’s a play on the recent movei release Wonder Woman 1984 and sees Williams time-trip back to a 1984 shopping mall to fight tennis ball-shooting robots and mid-80s clichés. Yes, you read that right.

Even better, there’s even a cameo from John McEnroe doing a perfect John McEnroe impersonation!

The spot’s the work of creative agency TBWA\Chiat\Day LA and coincides with DirecTV’s recent rebrand from AT&T TV.

There are also reports this will be the first in a string of movie-themed ads for the brand starring the tennis icon.

Look, the whole thing probably doesn’t make a whole lot of sense, but it’s great fun and has Serena dressed as everyone’s favourite super heroine! Check out the nonsense below:

https://www.youtube.com/watch?v=TVfjtii-2qg

 

 

 

 

 

 

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TAGGED: DirecTV, Serena Wiliams
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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