Sephora Australia has launched ‘Only at Sephora’, its first Australian campaign of its kind. It aims to spotlight the retailer’s exclusive beauty assortment and reinforce its position as the destination for the world’s most sought-after beauty brands.
Built around the message The Search Is Over, the campaign celebrates Sephora’s unique brand ecosystem, bringing together some of the most coveted names in global beauty, including Rare Beauty, Hourglass, Haus Labs, Makeup by Mario, Patrick Ta Beauty, ONE/SIZE, Tarte Cosmetics and Sephora Collection.
By showcasing the breadth of its exclusive portfolio, the campaign reinforces Sephora’s role in bringing the brands shaping global beauty culture to Australian and New Zealand consumers.
Developed in partnership with Australian creative and production agency Hatrik House, the campaign marks a locally driven creative execution for the global retailer, with concept development, creative and production all brought to life in Australia.
It also builds on Sephora’s globally recognised Only at Sephora platform, using a distinctive visual seal to help customers identify exclusive brands and products across the retail experience.
The campaign arrives amid continued growth in Sephora’s exclusive brand portfolio, following the launch of Marc Jacobs Beauty and MERIT at the retailer last month. These launches underscore Sephora’s ongoing commitment to bringing highly coveted and culturally relevant beauty brands to local consumers.
Running nationally through to the end of October, the campaign spans a 360-degree ecosystem of paid media, social and digital, the Sephora app and Sephora stores.
