Sendle Challenges Australia Post To Carbon Offset Today
Sendle, Australia’s first 100 per cent carbon neutral delivery service and a certified B Corporation, has launched a new campaign, aiming to secure a clear and full commitment from Australia Post on carbon neutrality.
Australia Post recently announced an intention to introduce carbon neutral delivery for parcels sent through its Post Office and MyPost Business channels, but the plans are unclear: the timeline for the roll out is undefined, whether consumers will wear the cost is not specified, and the commitment does not extend to all of Australia Post’s deliveries.
While the intentions of the carbon neutral goal are commendable, they are not enough in 2019.
As a major delivery player in a time of global climate crisis, Australia Post has a responsibility to lead and take action with urgency.
Sendle is challenging Australia Post to immediately begin offsetting the carbon emissions generated by each parcel they ship.
To jumpstart their efforts, Sendle will offset* all of Australia Post’s domestic parcels on September 20, in support of the global climate strikes.
The company estimates this volume to be one million parcels.
In a ‘limited edition’ sticker range released by Sendle as part of the campaign, classic Australian fauna including the Gouldian Finch, Eastern Blue Devil fish, Red Kangaroo and Koala are seen fitted with gas masks, exposing the true impact of ecommerce delivery on the Earth.
To amplify the challenge, Sendle will offset an additional parcel every time someone orders, downloads or shares the sticker on social media.
Aussies can get their stickers here, and tag #SendleOffsets or @Sendle to get involved.
Sendle CEO, co-founder and global innovation leader James Chin Moody said: “The fact that Australia Post is jumping on board with carbon offsetting at all is a testament to the power of competition.
“And while it’s incredibly rewarding to see them follow our lead to the benefit of the environment, we believe there’s more to do.”
He continued: “As the climate crisis intensifies, we are running out of time for promises.
“We need immediate action and going 100 per cent carbon neutral is a simple way to take responsibility today for one of the most pressing environmental issues of our time.
“Carbon offsetting is really not that difficult. We know because we’ve done it.
Chin Moody concluded: “Since Sendle launched in 2014, we have offset 100 per cent of the emissions generated through our shipping — every single parcel we’ve picked up and delivered, both locally and overseas.
“We believe moving to a model of immediate offsetting, while working together as an industry on longer term improvements, is the best way forward for business and the environment.”
Revolutionising the shipping industry
Just last year, Australia’s transport and shipping industry emitted 102 million tonnes of CO2.
That’s 18 per cent of Australia’s total annual greenhouse gas pollution and equivalent to 21 million cars driven for one year (more than all the vehicles in Australia and New Zealand combined) or powering all the homes in Spain for one year.
Chin Moody commented: “The parcel boom is only going to grow, as more people start their own small businesses and the world of eCommerce expands.
“This is great news on one hand, as small business gives people opportunities to run their own lives and forms the backbone of strong, healthy communities — especially here in Australia.
“But in this day and age, profit doesn’t need to come at the cost of our planet.”
Melbourne-based sustainable clothing label and Sendle customer Amy Roberts started her business, Vege Threads, after years in the fashion industry left her startled by the true environmental impact of fast fashion.
Roberts said: “The more I’ve learnt about sustainability practices, the more I’ve realised most businesses should just offset their carbon.
“Once you’ve done the calculations, it’s not a hard process and it doesn’t impact the business materially.
“If you’re carbon neutral, it helps other businesses trying to sustainably manage their supply chains because they can trust and rely on you.
“A rising tide lifts all boats, kind of thing.”
*Carbon offsetting is the process of purchasing carbon credits, and investing in environmental projects around the world designed to reduce future carbon emissions, balancing out one’s own carbon footprint.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.