Seasons Aged Care Unveils New-look Website Via The Content Division

Seasons Aged Care Unveils New-look Website Via The Content Division
SHARE
THIS



Queensland aged care provider Seasons Aged Care has launched its new website, which includes a new content hub designed to arm consumers with unbiased and expert aged care information.

Seasons Aged Care CEO Nick Loudon said the struggles of aged care consumers was at the heart of the decision to take a content-driven approach when developing the new website.

“The aged care industry can often be difficult to navigate, with confusion around what options are available at what cost. Family members are faced with a wide range of industry jargon, acronyms and confusing financial models.

“Sometimes they end up with more questions than answers when they begin their aged care search.

“With input and advice from a growing number of industry experts, our blog The Purple Room aims to be a one-stop hub that answers these questions with impartial information to help them make an informed choice.”

Alongside aged care industry information and money matters, The Purple Room also covers seniors health and wellbeing topics alongside resident stories, including traditional recipes and old-style tips.

“We’ve thrown a spotlight on our communities and residents through the new website and look forward to sharing more of their stories, tips and favourite recipes,” Loudon said.

Seasons worked with content agency The Content Division to devise its content strategy, and has hired an in-house content team to write and edit blogs, shoot video and grow its social media strategy.

The aged care provider has also partnered with digital agency iProspect to help amplify its messages through search engine and Facebook marketing.

“It’s early days, but already we’re seeing the benefits of focusing on quality content that can be shared and repurposed across a variety of channels.”

Please login with linkedin to comment

Seasons Aged Care The Content Division The Purple Room

Latest News

Why Purpose is Needed Now More than Ever
  • Opinion

Why Purpose is Needed Now More than Ever

Joey Calandra (main photo) is an inventiologist at leading behavioural science and innovation consultancy Inventium with over 20 years’ experience driving innovation in the health industry. In this guest post, Calandra offers top tips on rediscovering your own personal purpose… During times of crisis, like we are experiencing today, having your own personal leadership purpose […]

Opinion

by B&T Magazine

B&T Magazine
New normal trendy,stay home,work from home,social distancing concepts on covid-19 outbreak situation.safety and health care ideas
  • Marketing
  • Opinion

Five Aces To Overcoming The Pandemic For CMOs

In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]

Opinion

by Christos Tzortzis

Christos Tzortzis
NSW Government Launches Maths Trains Brains Campaign Via Bastion Banjo
  • Campaigns

NSW Government Launches Maths Trains Brains Campaign Via Bastion Banjo

The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]