Amicus Digital, a Merkle Company has been appointed by Seafolly as its CRM Loyalty and Marketing Automation agency following a competitive three-way pitch.
The appointment sees Amicus Digital’s team of marketing cloud technical experts support Seafolly with enterprise architecture, data and technology consulting, technical implementation and strategy to deliver a best in class customer experience informed by data and enabled by Salesforce technology.
In partnership, Amicus Digital will build on Seafolly and Sunburn’s newly launched loyalty programme, The Beach Club, to drive more personalised, data-driven touchpoints to reward and recognise shoppers at every step of the customer journey.
Seafolly head of digital Caroline Swarbrick said: “We were impressed by Amicus Digital’s collaborative approach to consulting, their technical expertise across Marketing Cloud, as well as the reach of Merkle and Dentsu Aegis Network across the Salesforce Sales and Service clouds.
“We are confident we will see Amicus’ expertise in action as we partner to build an outstanding and integrated customer experience across all of our Sales, Service and Marketing cloud touchpoints – in store and online.”
Amicus Digital, a Merkle Company MD Blair Cooke said: “Seafolly’s an iconic Australian brand, with a strong reputation in a dynamic and growing industry. It’s always exciting to collaborate with a brand where your values align, so we’re thrilled to have the opportunity to help Caroline and the team achieve their vision.”