The pollution of the oceans reaches new records every year with patches of plastic debris in the size of entire countries.
More than one million ocean animals are stuck in this plastic ocean and die each year because of this. Yet few people seem to be conscious of this scourge, which is a real danger to the biodiversity and the environment.
Environmental group Sea Shepherd with agency FF New York has unveiled “Plastic Ocean”, a project to put this subject on the front page of the social media and to create a mindset of sustainable usage of plastic, especially for Millennials and Gen Z. This campaign created by FF New York is made up of three visuals and a video which are dreamlike and colorful at first glance but highlight the sad reality of sea animals trapped in plastic waste.
Commenting on the campaign, Sea Shepherd’s global CEO, Captain Alex Cornelissen, said: “Plastics are invading the oceans on an unprecedented scale. Like an invasive species, it is wiping out ocean wildlife and taking over its habitat.
“Humans are to blame for the introduction of this most lethal substance and if we don’t stop its progress, soon the oceans will contain more plastic by sheer weight than all animal life combined. But we can turn the tides, we can stop this invasion.
“What we have caused, we now have to fix. Stop the production and use of single-use plastics. Together we can clean the oceans and together we can make sure that what we take out, stays out.”
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]