Prime Minister Scott Morrison came face-to-face with The Project host Waleed Aly last night following days of back and forth accusations about whether the PM suggested using an anti-Muslim agenda to the Coalition’s advantage in a 2011 Fairfax report, yet it appears Australia wasn’t all that interested in tuning in.
Despite the exclusive interview secured by The Project, according to last night’s OzTAM metro numbers, only 387,000 Australians tuned in to watch the PM and Project host go head-to-head.
And, judging by the rest of last night’s TV numbers, Aussies far prefer the footy with 728,000 tuning in for Seven’s AFL opener and a further 411,000 for Nine’s NRL coverage.
The ScoMo-Aly interview was the result of an emotional editorial delivered by Aly following the Christchurch terror attacks, which was shared more than 12 million times on social media.
The editorial sparked a backlash from the PM’s office, claiming Aly’s comments were untrue.
Furthermore, in the days following, many media outlets reported that Morrison attacked Aly, with the PM suggesting the allegations were a “disgusting smear” and an “appalling lie”.
A spokesperson from the PM’s office told B&T that Morrison never attacked nor criticised Aly.
“The PM wasn’t actually criticising Waleed,” the spokesperson said.
“The question he was asked [by ABC TV] was focused on the Fairfax article from 2011. That’s where the original allegation came from.
“The back and forth has been about whether that was factual or not – which it’s not – but Aly has presented it as fact.”
The ABC TV transcript about the 2011 claim says nothing about the Project and is only referencing the 2011 Fairfax article, according to the spokesperson.
The spokesperson continued: “This is not some throwdown with the Project.”
Last night’s Project interview saw Aly sit down with Morrison, questioning the PM on whether the Australian Coalition had a problem with Islamaphobia.
Morrison said: “No, I don’t believe so.”
Morrison continued by saying many Australians did not understand Islam and were afraid of it, but affirmed the Coalition did not have a problem with the religion.
The interview also saw Morrison address the allegations in a 2011 Sydney Morning Herald report that claimed he urged shadow cabinet to “capitalise” on Muslim immigration concerns, to which the PM said “never happened”.
Morrison continued to deny the government had an issue with Muslims but conceded there were some concerns across the Australian nation.
“No, I don’t think the party has a problem. I don’t think the Liberal Party, as a total group, has that problem. And I don’t think the National party does either,” he said.
When asked whether Australia had an Islamophobia issue, Morrison said: “I don’t know if Australians understand Islam very well, and that can often lead to the fear of things you don’t understand, so by definition that’s what it leads to.”
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]