Schweppes is turning up the fizz with a new brand platform developed with creative agency Kerfuffle, looking to give the 243-year-old drinks brand a fresh way to show off its personality.
Titled ‘Surely It’s Schweppes’, the new platform leans into the brand’s heritage, confidence and distinctive character, encouraging Aussies to embrace a little more sophistication in their drink choices.
And Schweppes certainly has the history to back up the attitude.
Founded in 1783 by German-Swiss watchmaker Jacob Schweppe, the brand made its name after developing a way to carbonate water at scale, with its fizz soon finding favour among royalty, dukes and aristocrats.
More than two centuries later, Schweppes is bringing that same sense of occasion to the everyday, reminding consumers that a trip to the shops can still deliver a taste of the high life.
Sarah Wilcox, Head of Non-Alc at Asahi Beverages, said the new platform was designed to build on the brand’s established confidence while giving it a fresh expression.
“Schweppes has always had a certain confidence about it. We wanted to embrace that and give the brand a fresh way to show up – one that feels elevated and unmistakably Schweppes, but still has plenty of fun with itself,” she said.
Kerfuffle executive creative directors Hugh Gurney and Joe Sibley said the agency looked to the brand’s history for inspiration, rather than attempting to reinvent it.
“We started by looking back at what made Schweppes such an iconic brand in the first place. There’s so much history, distinctiveness and personality there – our job was simply to bring more of that back, rather than reinvent it,” they said.
“More than anything, we wanted to change the way Aussies think about Schweppes and remind people why it’s such a great brand.”
The integrated campaign was directed and photographed by Sarah Adamson via Photoplay, and rolls out nationally from this week.
Credits
Client: Asahi Beverages
Head of Non-Alc Asahi Brands: Sarah Wilcox Marketing Manager – Schweppes : Tessa Whittaker Brand Manager – Schweppes : Danielle Hadwin Creative Agency: Kerfuffle Media Agency: Mindshare Production Company – Photoplay
Director/Photographer – Sarah Adamson
Managing Director /EP – Oliver Lawrance
Executive Producer / Producer – Emma Thompson
Offline Editor – Lucas Vazquez
Colourist – Alina Birmingham
Online/VFX – Brad Smith Sound – Squeak E Clean
