The ‘water enhancer’ category has grown in the US to be worth over $400 million in around three years, and Schweppes is looking to capitalise on the opportunity by kicking off the category in Australia with the launch of two brands in parallel.
Liquid water enhancers are simply concentrated flavours, in an easy to use format that can be mixed to make water more interesting.
Schweppes has recognised the opportunity for this innovative format in Australia and is creating the category by launching a product range under the Cotteeʼs brand called Cottee’s Squirt, and another new range called LQD+.
As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cotteeʼs Squirt and LQD+.
The products come in a pocket-sized, tactile format – and are a natural fit for the Schweppes portfolio, allowing consumers to customise their drinks on the go by adding flavour to water whenever they want.
With Schweppes, Asprey Creative developed distinctive brand platforms for Cotteeʼs Squirt and LQD+ including brand development and extension onto packaging and in-store collateral.
The two new ranges are being tested in market in South Australia at the same time and have been designed to appeal to distinct audiences.
The playful look of Cotteeʼs Squirt builds on key assets developed by Asprey for the Cotteeʼs cordial rebrand to appeal to families. The bold and attitudinal brand development of LQD+ focuses on independent adult consumers, positioning the product as a lifestyle accessory.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.