Schweppes Makes A Splash With LQD+ And Cottee’s Squirt

Schweppes Makes A Splash With LQD+ And Cottee’s Squirt

The ‘water enhancer’ category has grown in the US to be worth over $400 million in around three years, and Schweppes is looking to capitalise on the opportunity by kicking off the category in Australia with the launch of two brands in parallel. 

Liquid water enhancers are simply concentrated flavours, in an easy to use format that can be mixed to make water more interesting.

Schweppes has recognised the opportunity for this innovative format in Australia and is creating the category by launching a product range under the Cotteeʼs brand called Cottee’s Squirt, and another new range called LQD+.

As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cotteeʼs Squirt and LQD+.

The products come in a pocket-sized, tactile format – and are a natural fit for the Schweppes portfolio, allowing consumers to customise their drinks on the go by adding flavour to water whenever they want.

With Schweppes, Asprey Creative developed distinctive brand platforms for Cotteeʼs Squirt and LQD+ including brand development and extension onto packaging and in-store collateral.

The two new ranges are being tested in market in South Australia at the same time and have been designed to appeal to distinct audiences.

The playful look of Cotteeʼs Squirt builds on key assets developed by Asprey for the Cotteeʼs cordial rebrand to appeal to families. The bold and attitudinal brand development of LQD+ focuses on independent adult consumers, positioning the product as a lifestyle accessory.




Please login with linkedin to comment

3D Business Privacy Don Draper Peters Ice-Cream

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]