SCA’s 2DayFM Goes Ad-Free During The Daytime

SCA’s 2DayFM Goes Ad-Free During The Daytime

Southern Cross Austereo (SCA) radio station 2DayFM has dumped advertising during its daytime broadcast to try and keep listeners from switching off.

The Sydney station announced on-air yesterday morning that it would be going ad-free between 9am to 3pm, and has also been promoting it on social media.

Commenting on the move, an SCA spokesperson said: “We are providing listeners with more music by playing commercial-free music breaks at times throughout the day.”

SCA has been placing a heavy focus on 2DayFM of late with the new-look brekkie line-up of Em Rusciano, Grant Denyer and Ed Kavalee (pictured above), along with a broadened music format.


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2DayFM SCA Southern Cross Austereo

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