SCA has entered a multi-year agreement with Salesforce to enable audio reach at scale and segmentation capabilities, unlocking the LiSTNR audience network.
The partnership with Salesforce, the global leader in CRM, will enable SCA and LiSTNR to establish a single customer view of its audiences, with customer data and behaviour insights in one Customer Data Platform (CDP).
Delivering personalisation at scale for both SCA and its brands, the capability being leveraged with Salesforce CDP will unlock the ability to serve the best content.
It will also provide the best advertising solutions to SCA’s audiences, ensuring the customer experience is personalised and relevant.
By adopting this new technology SCA will be in line with the biggest media players in the market across streaming, broadcasting and audio to unlock the most advanced outcomes for advertisers and listeners.
SCA’s digital audio ecosystem, defined as the LiSTNR Audience Network, gives marketers access to millions of digital audio streamers and highly engaged podcasters across a diverse content slate of interests and genres.
This technology capability further enables SCA’s digital audio first strategy by future-proofing its reliance on third-party cookies and unlocking the first-party data of its LiSTNR signed in audiences.
This means for the first time, SCA will have a centralised, single view of its customer data to paint the most in-depth picture of who the LiSTNR Audience Network is, what they consume and how they want to be marketed to.
SCA chief technology officer, Stephen Haddad, said, “Salesforce introduces to SCA a CDP that will work seamlessly with our already significant investment in new technology, introducing new, market-leading capabilities for all our teams at SCA.”
“Salesforce, and its suite of products, including Interaction Studio, will ensure our technology ‘backbone’ is the most advanced in our category.”
SCA chief sales officer, Brian Gallagher, added, “Unlocking the LiSTNR Audience Network at scale with a true, single customer view will change the way we do business at SCA.”
“We know our clients rely on audio all the way through the marketing funnel for both mass and highly targeted and attributable solutions and this capability will ensure each user receives the content they love with real-time segmentation across our audio channels.”
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]
SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]
Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]