SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
B&T Magazine
Edited by B&T Magazine



SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year.

Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s most innovative and effective chief marketing officers transforming their organisations.

Clarkson’s key achievements this year included leading marketing for SCA’s new digital audio first corporate strategy and within that, the launch of LiSTNR in February.

LiSTNR required the marketing function to identify and develop a new consumer journey model, employ and understand new marketing ad tech to support weekly measurement and create a new marketing dashboard for the marketing team and wider business to attribute the new product’s success.

Clarkson led SCA’s multi-functional insights steer co of experts to define LiSTNR’s target audience of ‘9.4 million Aussie Streamers’, which has subsequently grown to 10.2 million.

The team worked to determine early adopters and target these consumers to deliver early momentum and growth. Clarkson also led an end-to-end brand launch for LiSTNR, including the name, brand logo, look and feel, to positioning, creative, collateral, working closely with the product team to secure the global listnr.com URL and social handles and the legal team to determine the trademark strategy.

A cross functional group of experts also worked with SCA’s technology team to invest in several technology partners to support an ongoing data led marketing function.

Clarkson said: “I’m honoured to be included among amazing company in the top 50 marketers in Australia. However, I would not have been able to achieve this without my incredibly talented, hardworking and resilient team.

“At SCA we are proud of our culture of collaboration and innovation which sees us work together across all functions to drive outcomes such as LiSTNR, which is redefining the media landscape and continues to shape our success.

“The CMO50 program highlights and celebrates the stellar work Australian-based marketing chiefs – and by extension, their whole marketing functions – are doing to drive growth and customer engagement in their organisations today.

“It’s about celebrating the discipline of marketing as a strategic business contributor, an essential part of the c-suite, and as a function delivering sustainable commercial outcomes. This year, we also sought to celebrate the ongoing adaptability of marketers to the unprecedented situation we’ve had to navigate.”

CMO Australia publisher and editor, Nadia Cameron, said: “Every CMO showed their commitment to brand building, cross-functional collaboration, fostering resiliency in their teams, adapting to suit their customer, striving for more innovative marketing programs, and a desire to pursue growth by being the customer champion.”

Clarkson added: “As SCA embarks on its digital transformation journey, all our marketing efforts are focused on delivering a new customer value proposition to audiences leveraging LiSTNR’s exceptional and continued new content offerings.

“The digital nature of these customers and the insights we have into their optimal consumer journey, are driving the marketing strategy, as well as contributing to the wider business growth strategies.

“All our marketing solutions also focus on end-to-end customer experiences, efficient ROI outcomes and growth that ultimately deliver commercial gain to our business.”

Judges rated submissions on business contribution and innovation; a customer engagement-led approach to marketing thinking and effectiveness; application of data and technology in marketing strategy and programs; empowered, bold and agile thinking; resiliency and adaptability in the face of change; and demonstration of marketing’s commercial acumen.




Please login with linkedin to comment

LiSTNR Nadia Cameron Nikki Clarkson SCA

Latest News

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ
  • Partner Content

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ

According to Kristy Rosser, senior vice president of marketing solutions and client services at Live Nation ANZ, experiential activations at music festivals offer brands an unparalleled opportunity to engage deeply with their audiences, creating memorable moments that resonate long after the event. Rosser will join a panel of experts at the Activation Showcase in Melbourne […]

Partner Content

by B&T Magazine

B&T Magazine
Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry
  • Partner Content

Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry

Sara Lappage, QMS‘s Chief Operating Officer, is passionate about brands. Thriving on developing brands that fit the identity and essence of the business or product they represent, she has been responsible for two major rebrands and a brand refresh over her years working in the space. Having just yesterday been named in the Women In […]

Partner Content

by B&T Magazine

B&T Magazine
Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

    Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

    Leftover merch at the event? Mission Australia is here to help. Want to feel good while buying a coffee on site? Mission Australia can help with that too. Mission Australia is the festival’s official charity partner and wants you to make a positive impact on the local community. Mission Australia has joined Cannes in Cairns, […]

    Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

      Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

      You will be diagnosed with severe FOMO if you aren’t down to attend these super duper Cairns Extras. Lead image: Hemingway’s will host a brewery tour among other fun activities throughout the week as part of Cannes Extra. Being at Cannes in Cairns, Presented by Pinterest, is not just about absorbing the cracking content and […]

      Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
      • Marketing

      Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

      The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

      TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
      • Opinion

      TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

      Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

      Opinion

      by B&T Magazine

      B&T Magazine
      Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
      • Technology

      Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

      Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

      AZK Media Launches Customer Catalyst As Demand For Video Content Grows
      • Advertising

      AZK Media Launches Customer Catalyst As Demand For Video Content Grows

      Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

      G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
      • Advertising

      G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

      Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

      Want your business to become more competitive? Invest in people
      • Opinion

      Want your business to become more competitive? Invest in people

      Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

      Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
      • Marketing

      Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

      Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]