Southern Cross Austereo (SCA) has bolstered its digital offering with an investment in online e-commerce platform, My Local Auction.
This resulted in the launch of a new, world-class product – www.mylocalauction.com.au – which connects local buyers and sellers across Australia.
My Local Auction allows consumers to bid online on an extensive range of products from local businesses, spanning everything from electrical to home and garden, new cars and swimming pools. Online buyers can access products and services at often up to 50% off recommended retail price (RRP).
SCA has assumed end-to-end design, development and control of the product to allow better integration with its other broadcast and digital assets, and directly influence the mobile responsive product roadmap.
SCA will conduct its first auction on the platform in Orange and Dubbo, commencing Friday 6th September. There are 26 auctions are planned for 2015, with the inaugural metropolitan auction set to take place in late 2014.
The investment in My Local Auction plays a key role in SCA’s digital business e-commerce strategy. Insights and data derived from directly connecting buyers and sellers will also deliver on SCA’s commitment to improving the effectiveness of digital client campaigns.
Southern Cross Austereo director of digital and innovation Clive Dickens said: “My Local Auction is a key component of our expanding e-commerce and data strategy. The launch of this world-class platform will connect local businesses with potential customers, allowing consumers to access great bargains. My Local Auction is the first step in a multi-phase strategy for the ‘My Local’ online brand, which we’re excited to roll out in the coming months.”
Benefits for clients and consumers: My Local Auction has a wide range of benefits for both consumers and clients. Benefits of using the platform for consumers include paying as little as 50% of recommended retail price on some items, purchasing with confidence through trusted and reputable local brands and supporting local businesses. Benefits to clients include no cash outlay, being able to advertise at wholesale cost and being able to reach new and non-traditional markets.
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]