Sarah Wyse To Lead The AFL’s Media Division
The Australian Football League (AFL) has announced the appointment of Sarah Wyse to the newly created position of head of the AFL Media network.
AFL Media was established in 2012 with a mandate to deliver world-class content for the league’s fan base, partners and new audiences across the entire AFL digital network.
In her new role, Wyse will oversee the core news, content, creative and production teams of the AFL’s news, digital and creative business.
Wyse will focus on optimising content for the elite game and growing the AFL’s engaged fan base, while engineering innovative and creative ways for new audiences to experience the game into the future.
The announcement comes after general manager Darren Birch led a detailed review of the AFL’s growth, digital and audience team, with the goal of working towards a more personalised, audience-driven, and expanded content network for the league.
Wyse joins the team after the recent appointment of former Nike executive and Western Bulldogs CEO Dave Stevenson in the role of head of audiences, products and innovation.
With 16 years’ experience specialising in the digital media and advertising technology sector. Wyse started her career in London at multi-media lifestyle publisher EMAP.
She has been living in Australia since 2008 taking on leadership roles at ninemsn, TVN Asia, Videology and, most recently, Fairfax-owned digital publisher Allure Media.
Wyse’s passion for driving diversity in the workplace coupled with her entrepreneurial spirit saw the launch of Australia’s first dedicated online resource, Wyse Women, to increasing the participation of women in the industry through a range of products and services centred around flexible and modern work practices.
Commenting on her appointment, Wyse said: “It was through Wyse Women that I met the team at AFL.
“Diversity and flexibility are two of the core business values at [the] AFL, and the opportunity to run their unique media business living such values every day was simply too good an opportunity to turn down.”
Wyse will commence her new role at the AFL on 5 November.
Latest News
Outdo The Government’s Vaccine Ads And Have A Jab At B&T’s Good AZ Gold Adland Challenge
Admittedly, B&T's no ad creative, but surely the Bertie Beetle showbag is the secret to getting the nation vaccinated?
“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
Sportsbet Promotes Responsible Gambling With “Take A Sec Before You Bet”
A Sportsbet ad promoting safe gambling was certainly a rough outsider paying around $67.
Alan Jones May Have Gone Too Far: Daily Telegraph Severs Relationship
Gotta hand it to Alan, he's been banned or sacked from every media outlet in the country & is still impeccably tailored.
B&T’s Tokyo Olympics Wrap: Fashion, TikToks & Racism
There's medals for real sporting success, while B&T's Olympic wrap awards the blunders, the foot in mouths & the idiots.
REVEALED: Independent Vaccine Ads Outperform Government Work
Arguably, you need look no further than those utter morons last Saturday to realise Australia's tepid ad vax response.
Acast Announces New Podcast ‘The Elements’
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
“Disturbing, Irresponsible & Harmful!” Calls For Rebel Wilson’s Afterpay Ad To Be Banned
Calls for Rebel's Afterpay ad to be banned. And throw in the diabolical 'Cats' & 'Pitch Perfect 3' while you're at it.
UnLtd Challenges The Industry To “Step Up Your Mood” In Stepathon Challenge
UnLtd unveils industry stepathon challenge. Admittedly, industry piggyback & leapfrog challenge a no-go at the moment.
Basketballer Labels His Own Nike Signature Shoes As “Trash”
NBA star Kyrie Irving has clearly been reading from the Shane Warne School of how to totally embarrass a major sponsor.
Wednesday TV Wrap: Seven’s News The Gold Medal Performer, As The Olympic Network Leaves Rivals In Its Wake
If you could somehow combine the Olympics, an amateur cookery contest & Lego assembly, would you have the ideal TV show?
Banks Can Fast-Track Digitisation Using Data After Earning Customer’s Trust: Salesforce And Bain & Company Study
Need to be the cleverest person at the next inter-company Zoom meeting? Astound colleagues by stealing freely from here.
Refinery29 Australia Launches With Getty Images Partnership
Refinery29 Australia unveils Getty Images partnership. Sadly, no ceremonial sword, horses or any ribbon cutting either.
Facebook Outlines Its Plans To Create A “Metaverse”
Facebook outlines plans to create a "Metaverse". Apparently, Mark's currently on Tatooine looking for Obi-Wan.
Wai Kwok Promoted To CEO Of Enero’s Orchard, As Andrew Antoniou Departs
Wai Kwok named CEO Of Enero's Orchard and, by all reports, everyone is way cool with the idea.
Herd MSL Announces Foxtel Account Win
Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.
DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Foxtel Takes The #1 Spot In The Zavy Social Scoreboard
There's only three scoreboards you need: Zavy's, the Olympic medal tally & the periodic table if you're a bit nerdish.
SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales
Maryanne O'Sullivan not only head of SCA sales, but also shares the same name as B&T's favourite Gillgan's islander.
Aimee Buchanan Lands GroupM CEO Job
Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.
Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
You only see the Brandy Alexanders & Grasshoppers at B&T's cocktail hour to know of our support for the dairy industry.
Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
A Clearer Lens: Restoring Trust In Out-Of-Home Measurement
Lost trust in politicians, religious leaders, almond milk claims & outdoor measurement? Renew the faith in outdoor here.
Volkswagen Launches “The Power Of Vrrr Pha” Via Ogilvy
Absolutely nothing says "I couldn't quite afford an Audi" quite like a 20-something male in a Volkswagen Golf GTI.
Mars Appoints IRI As Data And Analytics Partners In Australia
Mars heaps you work, rest and play. As do a couple of Quaaludes followed by half a bottle of Bombay Sapphire.
Brent Liebenberg Joins Khemistry As Executive Creative Director
Brent Liebenberg has joined Khemistry. And, in the process, given B&T's spell checker heart failure.
Pinterest Introduces New Ways For Creators To Earn
Got a little side hustle going on? This Pinterest initiative could help. Unless it involves stripping at hen's nights.
Visual Domain Brings ‘Support Local’ To Life In Campaign Featuring 22 Aussie Businesses
Australia’s largest video production company, Visual Domain, was engaged by online luxury handbag business, She Lion, to bring to life an ambitious project to support local, showcasing the resilience of small business owners during trying times.
B&T’s Tokyo Olympics Wrap: Your Daily Dose of Hysterics, Romance & Foul Language
As you'll read here, the Olympics brings out the full gamut of emotions - joy, heartbreak & slimy, cheating Russians.
Sonos Collaborates With The North Face For Radio Station Exploring The World Through Sounds, Via M&C Saatchi
If B&T ever contemplated going out into the wilds to be eaten by pack animals, we'd definitely do it in The North Face.
