SapientNitro, part of the Publicis.Sapient platform, has been named a Leader in Gartner’s ‘Magic Quadrant for Global Digital Marketing Agencies 2016.’ This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differentiated customer experiences and revenue generation – they often seek agency support in achieving their goals.”

SapientNitro helps businesses transform to deliver on everything their customers experience across marketing, sales, technology and operations.

For the report, Gartner analysed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.

“The most pressing issue facing business leaders today is determining how to transform their organizations to reflect today’s digital world and best navigate its challenges and opportunities,” said Alan Wexler, chief executive officer, SapientNitro.

“We are honored to be recognised by Gartner as a Leader for the fourth consecutive year and view our position as a validation of our belief that business transformation is best achieved through a deep understanding of one’s customers and their journeys.”

DigitasLBi and Razorfish, also part of the Publicis.Sapient platform, joined SapientNitro in the Leaders quadrant this year, further demonstrating the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment.