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Reading: SapientNitro A Leader In Gartner’s Magic Quadrant For Global Digital Marketing Agencies
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B&T > Marketing > SapientNitro A Leader In Gartner’s Magic Quadrant For Global Digital Marketing Agencies
Marketing

SapientNitro A Leader In Gartner’s Magic Quadrant For Global Digital Marketing Agencies

Lisa Collins 1
Published on: 31st March 2016 at 6:19 AM
Lisa Collins 1
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2 Min Read
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SapientNitro, part of the Publicis.Sapient platform, has been named a Leader in Gartner’s ‘Magic Quadrant for Global Digital Marketing Agencies 2016.’ This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differentiated customer experiences and revenue generation – they often seek agency support in achieving their goals.”

SapientNitro helps businesses transform to deliver on everything their customers experience across marketing, sales, technology and operations.

For the report, Gartner analysed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.

“The most pressing issue facing business leaders today is determining how to transform their organizations to reflect today’s digital world and best navigate its challenges and opportunities,” said Alan Wexler, chief executive officer, SapientNitro.

“We are honored to be recognised by Gartner as a Leader for the fourth consecutive year and view our position as a validation of our belief that business transformation is best achieved through a deep understanding of one’s customers and their journeys.”

DigitasLBi and Razorfish, also part of the Publicis.Sapient platform, joined SapientNitro in the Leaders quadrant this year, further demonstrating the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment.

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TAGGED: Bank of America, Client Partner, DigitasLBi, GFC, ipsos australia
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By Lisa Collins 1
With over 20 years working in media, marketing and communications, I'm a seasoned senior manager with a broad range of experience in journalism, consumer PR and brand marketing. 

Residing in the United States for over a decade, I worked as a journalist, film producer, fashion stylist and publicist. I'm a digital marketing specialist. I've been closely involved in developing and implementing strategic planning and has provided senior counsel to internal and external stakeholders across a range of channels including communications, marketing and new business development. As a member of the senior leadership teams at Burson-Marsteller, Pentafin and 2IC at Trish Nicol Agency, I've worked with global brands including: Bombay Sapphire, Cartier, Florsheim, Grey Goose, Jim Beam, Mini Cooper and Schweppes. 

 I'm also a lecturer in digital marketing, developing and delivering courses in e-commerce and digital strategies for bachelor of marketing students at Raffles College.

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